Product Marketing Manager at Meta | New York City, NY | $190K/yr – $258K/yr

Product Marketing Manager

New York City, NY (Unknown)

$190K/yr – $258K/yrSenior Level12+ years exp

Posted 4 weeks ago

Job Summary

Own as single-threaded owner for business product marketing across the partner ecosystem for Meta Business Agent and Paid Messaging, driving market insights, strategy, and cross-functional alignment across product, engineering, and sales.

Lead market assessment and represent market requirements to product management and engineering
Own go-to-market activations and enable cross-functional GTM teams at scale

Job Description

Responsibilities

Product Marketing Manager Responsibilities: Serve as a thought leader and single-threaded owner for business product marketing across the partner ecosystem for Meta Business Agent and Paid Messaging Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering Understand partner and client needs/requirements and product risk areas in order to influence complex decisions across product, engineering, and design teams for new and existing products Partner with cross-functional teams across Meta that build new, innovative solutions for advertisers to ensure that products and solutions impact long-term strategic objectives Ensure the right level of alignment, consistency, and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs Own go-to-market strategy for a portfolio of partner supported products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning Ensure that the organization is executing successful go-to-market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
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Requirements

12+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting or partnerships/business development
Experience leading cross-functional teams to drive organization level strategy and drive resolution with other leaders in the context of competing perspectives
Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and people skills, and experience setting priorities, problem-solving, prioritizing competing work based on impact and deadlines, and working independently in a dynamic, rapidly changing workplace
Communication skills that are effective with technical, business, and external stakeholders
Bachelor's Degree in a relevant field

Preferred

Experience leading go-to-market strategy for products with global reach end-to-end, including sales enablement and writing positioning/narrative
Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
Experience with and knowledge of the AI and/or Paid Messaging ecosystem and competitive landscape
MBA or other relevant advanced degree
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)