Responsibilities

• Own product marketing campaigns for Merkle Science's product portfolio, from launch through ongoing customer adoption.
• Develop positioning, messaging, and marketing content that clearly communicates product value to enterprise customers.
• Build and execute email newsletters, product announcements, customer education campaigns, and lead nurture programs using HubSpot.
• Plan and execute webinars, conferences, customer events, and executive roundtables that generate qualified sales opportunities and accelerate pipeline.
• Create customer-facing collateral including product one-pagers, presentations, case studies, sales enablement materials, and website content.
• Partner closely with Product and Sales to support product launches, feature releases, and go-to-market initiatives.
• Manage HubSpot, including CRM segmentation, workflows, email automation, reporting, and campaign performance.
• Track campaign performance and product marketing KPIs, providing recommendations to improve adoption, engagement, and sales conversion.
• Coordinate with internal stakeholders to ensure consistent product messaging across all customer touchpoints.

Requirements

• Prior marketing experience within crypto, blockchain, digital assets, or Web3 (required)
• Experience in product marketing, B2B SaaS marketing, or go-to-market strategy preferred
• Strong experience with HubSpot, email marketing, CRM management, and marketing automation
• Experience creating product messaging, customer communications, newsletters, and sales enablement materials
• Excellent written and verbal communication skills with the ability to explain technical concepts to business audiences
• Experience supporting webinars, conferences, executive events, and customer-facing marketing programs
• Highly organized, detail-oriented, and able to manage multiple concurrent product launches and campaigns
• Self-starter with a strong sense of ownership and accountability
• Native English speaker
• Based in the United States (ideally East Coast)

Benefits

• Excellent health insurance
• Flexible time off
• Learning & development initiatives
• Hours that are designed to provide work/life balance
• Team-building sessions
• Encourage discussions around mental health