Responsibilities

• Manages launch planning and ensures all product plan elements and operational readiness components are in place for a successful market launch. This includes supporting the development of sales enablement materials, training tools and materials, product pricing, product pricing pages, and contract language.
• Responsible for the delivery of internal, subsidiary, and third-party products into PBM sales and account management teams, which includes new products, product extensions, and product enhancements, under development, from product concept and approval through deployment. This may include support of product strategy definition, product plan, product canvas, product roadmap, and competitive intelligence. This position will interface with other areas within the company, including Sales, IT, Contract Management, Account Management, Operations, Finance/Analytics and Project Management.
• Synthesizes and creates compelling content for executive presentations, battle cards, feature matrices, market segment playbooks, SWOT, win-loss analysis, pricing comparisons, etc.
• Identifies, analyzes, and monitors existing product performance on a regular basis and suggests actions for products and services that materially contribute to overall mission and strategy of the company and product.
• Provides product marketing oversight for assigned products and services, including annual strategic product planning; revenue and expense budgeting and forecasting; pricing; sales strategy development and facilitation; product position, packaging, and messaging; marketing and sales material development; product training, assessment, and support; RFP support; and product demonstrations.
• Support Marketing Communications, Sales, and Account Management in development of segmented strategies and product related content for internal and external use and distribution.
• Supports in-depth primary and secondary research, analyzes information and data, including interviews with internal and external sources to better understand competitor products, go-to-market strategy, and win/loss results. Utilizes information retrieved to prepare market segment playbooks and provide product owners market insight during product development.
• Supports the completion of all documentation throughout the product or project lifecycle, including business cases, business plans, business requirements, and product toolkits.
• Stay current with PBM and healthcare industry trends to integrate into the above referenced deliverables.

Requirements

• BS/BA and 7+ years’ experience or equivalent combination of education and experience, and 4 years' of SME in respective areas
• Computer Skills: knowledge of Microsoft Office Suite, Microsoft Project, Visio, Salesforce, SharePoint, Teams, Aha! and a working knowledge of systems platforms and new technologies
• Certified/License expectations: Product Management Certification (e.g., AIPMM, PDMA, Pragmatic Institute) preferred; Project Management Professional and Certified Scrum Master certification desired
• - Previous product marketing, product management, and sales/marketing experience required, preferably in health information technology or a closely related field
• - Prior pharmacy benefits management, disease management, healthcare, or managed care experience is a plus
• - Experience in more than one of the following disciplines is a plus: Product Management, Product Marketing, Product Price Management, Finance, Operations
• - Clear track record for achieving goals and deliverables that meet revenue goals
• - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred

• Product Management Certification (e.g., AIPMM, PDMA, Pragmatic Institute) preferred
• Project Management Professional and Certified Scrum Master certification desired
• Prior pharmacy benefits management, disease management, healthcare, or managed care experience is a plus
• Experience in more than one of the following disciplines is a plus: Product Management, Product Marketing, Product Price Management, Finance, Operations
• Knowledge of IT systems, applications, databases, system architecture, and software development lifecycle

Benefits

• Medical / Dental / Vision / Wellness Programs
• Paid Time Off / Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus