Responsibilities

• Own the Marketplace narrative, positioning, and go-to-market strategy across creator supply, shopper demand, discovery, merchandising, pricing, and trust.
• Lead the launch process for Marketplace products and policies, including strategy, messaging, positioning, content, enablement, and measurement.
• Partner with Product and Engineering to drive adoption and improve Marketplace outcomes, including item discovery, conversion, repeat purchase, creator earnings, and ecosystem health.
• Develop compelling, evergreen product content that educates and inspires creators, partners, and other key stakeholders.
• Translate creator and consumer insights, industry trends, and Marketplace performance into product priorities, messaging, and how we take products to market.
• Define how Marketplace initiatives connect to Roblox’s broader creator economy, including avatar, virtual items, monetization, and commerce.
• Foster deep cross-functional collaboration among Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, and Communications; become a trusted advisor to these teams.
• Clearly communicate Marketplace product details, strategy, and vision internally and externally.
• Ensure executive leadership and internal partners are aligned on launch strategies and tactics, and that external partners have a smooth onboarding experience when Marketplace changes affect them.
• This role is based in our San Mateo, CA office, with an expectation of working in person Tuesday through Thursday.

Requirements

• 6+ years of product marketing experience at a global technology platform, preferably with experience in marketplaces, commerce, creator monetization, consumer products, payments, or financial products.
• Strong messaging, positioning, product storytelling, and content-strategy skills.
• Experience leading omnichannel product marketing strategies from insight through launch and adoption.
• Experience driving deep cross-functional partnerships, building alignment, and working with stakeholders at all levels of an organization.
• The ability to identify gaps and opportunities, then influence relevant teams and executive leadership toward resolution.
• Exceptional verbal and written communication skills, including experience presenting to executive leadership.
• A collaborative, self-driven, and perpetually curious working style, with a high degree of audience focus.
• Passion for building trusted, vibrant two-sided marketplaces and helping creators build sustainable businesses.