Responsibilities

• Own Workshop's product positioning, messaging, and narrative across all channels — website, email, social, sales materials, and more
• Write and shape content that helps internal communicators understand how Workshop fits into their world — think blog posts, guides, one-pagers, customer stories, and thought leadership
• Develop messaging frameworks and talking points for new features and product updates, ensuring every launch has a clear "so what" for our audience
• Partner closely with product to deeply understand what we're building, why it matters, and how to translate technical capabilities into simple, human language
• Collaborate with content and creative to ensure messaging is consistent, compelling, and grounded in what internal communicators actually need
• Build and refine competitive positioning that helps Workshop stand out in a crowded internal comms landscape
• Support sales with clear, useful materials — without letting enablement become the center of gravity for this role
• Stay close to our customers and our community to understand what resonates and what doesn't
• Use customer insights, market trends, and performance data to continuously sharpen our messaging and content strategy

Requirements

• Have 4+ years of experience in product marketing, content marketing, or a hybrid of both — preferably in B2B SaaS
• Be an exceptional writer who can move fluidly between long-form content, punchy product copy, and strategic messaging docs
• Have a portfolio (or examples) of messaging, positioning, or content work you're proud of
• Understand what makes a narrative land with a practitioner audience, not just a buyer
• Be comfortable going deep on product — sitting in on roadmap reviews, parsing feature specs, and asking the right questions to find the story worth telling
• Have an experimentation mindset: quickly iterate on messaging and creative, read what's resonating, and bring those learnings back to the product team
• Know how to distill complex ideas into clear, simple language that feels warm and human (not jargon-heavy or corporate)
• Thrive in cross-functional partnerships with product, content, sales, and design
• Be self-directed and comfortable with ambiguity — you know how to find the work that matters and move it forward without a lot of hand-holding
• Care about the craft of communication and have a genuine curiosity about how organizations talk to their people

Preferred

• Have worked in or around internal communications, employee engagement, or HR tech
• Have experience building messaging from scratch at a startup or scaling company
• Are currently using AI in interesting ways to accelerate your content and research workflow
• Have a knack for turning customer conversations into compelling stories
• Bring a calm, grounded energy to shifting priorities and fast-moving product cycles
• Care about brand and pipeline, and don't treat them like competing planets
• Bring a little delight into the work :)