Responsibilities

• Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis
• Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions
• Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation
• Translate product innovation and platform capabilities into compelling market narratives and value propositions
• Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction
• Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals
• Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials
• Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements
• Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence
• Perform other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
• MBA a plus
• At least 3+ years of product marketing experience in B2B SaaS required
• Experience in fintech, financial services, or banking technology strongly preferred
• Demonstrated experience developing positioning and messaging frameworks for complex software solutions
• Track record synthesizing buyer research and competitive intelligence into strategic market narratives
• Experience creating sales enablement content and working with Sales teams on GTM campaigns
• Minimal travel—12 days or less per year for team in-person gatherings (typically 3–4 days each)

Benefits

• medical, dental, and vision insurance
• 401(k) with company match
• flexible PTO plus 12 paid holidays
• paid sick leave
• paid parental and family leave
• lifestyle spending account
• tuition reimbursement
• cell phone stipend