Responsibilities

• Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
• Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers.
• Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails.
• Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
• Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
• Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral.
• Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP.
• Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
• Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions.
• Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.

Requirements

• 5-7 years of product marketing experience at a B2B SaaS organization.
• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• Proven experience conducting competitive landscape and customer research
• Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging.
• Excellent written and verbal communication skills.
• Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions.
• Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
• Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams.
• Enthusiastic team player with a proactive, flexible, and can-do attitude.
• Relentless curiosity and a knack for understanding people and what drives them.

Benefits

• Flexible PTO plus US public holidays
• Excellent healthcare plan including eye & dental care
• Excellent 401K with employer match
• Life Insurance, Short term and long term disability benefits
• Health & Wellness reimbursements