Responsibilities

• Own the overarching loyalty program strategy and execution; incorporate existing First Connect programs into a holistic program that clearly defines how agents can maximize their earnings and growth at every stage of their tenure.
• Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition.
• Own end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes.
• Partner with product and UX teams to create in-portal experiences that make our programs easy to understand, easy to participate in, and easy to see progress and success.
• Plan and execute cross-channel marketing campaigns to increase program participation, strengthen advocacy, and support growth.
• Analyze data, retention trends, and program performance to generate insights, refine strategy, and improve overall success.
• Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights.
• Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts.

Requirements

• Minimum of 5 years of experience in product/program marketing with specific expertise in customer loyalty, rewards, and retention programs
• Proven success in building, scaling, and optimizing customer programs that strengthen customer loyalty and support acquisition goals
• Ability to collaborate with cross-functional teams, drive alignment, and inspire collaboration to deliver complex programs on time and within scope
• Experience partnering with Product Managers and UX designers to create customer-centric digital experiences
• Ability to develop high-level program positioning and messaging frameworks
• Excellent storytelling and copywriting skills
• Strong communication and project management skills
• High EQ and a proven ability to work collaboratively in a fast-paced, high-growth environment
• Bachelor’s degree in marketing, business, or communications

Benefits

• 100% Remote Role — Work from anywhere within the United States
• Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families
• A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance
• Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
• Work-From-Home Stipend – Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you’re set up for success
• Equity — This position is eligible for equity compensation
• Training and Career Growth — Training and internal career growth opportunities
• Flexible Time Off — You know when and how you should recharge