Product Marketing Manager

Responsibilities

• Messaging & Narrative: Develop and maintain LVT’s core messaging and executive-level content, including presentations and keynote materials, that position LVT as a leader in intelligent site technology.
• Pricing & Packaging: Own research and analysis for pricing and packaging recommendations that reflect our value delivery and support market share growth, partnering with Product, Finance, and Sales leadership on decisions.
• Sales Enablement: Build strong relationships with Sales and deliver the battlecards, talk tracks, and market insights needed to win complex, high-stakes deals.
• Market Intelligence: Conduct competitive analysis and market research to identify whitespace opportunities and inform the product roadmap.
• Cross-Functional Partnership: Serve as the “voice of the market” to Product teams, ensuring development priorities reflect customer pain points and the needs of economic buyers.
• Launch Execution: Drive go-to-market planning and execution for product launches and major releases, from positioning through enablement.
• Continuous Improvement: Share best practices, raise the quality bar through peer feedback, and help build repeatable processes and collateral.
• Open-Scope Problem Solving: Spot gaps and “fix what is broken,” creating new processes or collateral where none exist.

Requirements

• Experience: 7+ years in Product Marketing, with significant experience in B2B SaaS, IoT, or complex technical hardware/software environments.
• Compelling Communicator: You are a gifted storyteller who is comfortable presenting to executives, customers, and large audiences, and who can simplify the complex.
• Sales Ally: You understand that Product Marketing exists to fuel revenue and have a track record of influencing sales teams through data and narrative.
• Technically Curious: You don’t need to be an engineer, but you are fascinated by how things work, from hardware sensors to Agentic AI, and enjoy translating that tech into business value.
• Strategic & Analytical: You have hands-on experience with pricing, packaging, and market segmentation.
• Scrappy Builder: You aren’t looking for a “maintenance” role. You’re energized by ambiguity and by building the processes and assets that make the team better.
• Strong Collaborator: You work well across Product, Sales, and Marketing, and can lead initiatives through influence rather than authority.

Benefits

• We believe you do your best work when your whole life is supported. We invest in our crew’s health, families, and financial futures with a benefits package designed to support you inside and outside the office. Full-time benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO.