Product Marketing Manager

District of Columbia, USA (Hybrid)

$140K/yr – $160K/yrMid Level5+ years expFull time

Posted 8 days ago

Job Summary

You will own the go-to-market roadmap, messaging, and sales enablement for product launches, shaping strategy, collecting customer insights, and coordinating cross-functional execution.

  • Lead GTM strategy and execution for product launches
  • Develop value propositions, messaging frameworks, and collateral
  • Gather market insights and customer feedback to inform offerings

Job Description

Responsibilities

  • Own the go-to-market roadmap, strategy, and execution for product launches
  • Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
  • Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
  • Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
  • Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
  • Build training materials and lead sales enablement for key launches
  • Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

Requirements

  • 5+ years of product marketing experience at a B2B SaaS company
  • Experience building and executing go-to-market plans specific to software products
  • Superb written, verbal, and presentation skills
  • Strong analytical skills and a data-driven mindset
  • The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
  • A collaborative, ownership-driven approach

Preferred

  • experience marketing to government workers

Benefits

  • Awesome medical insurance plan
  • Dental Insurance
  • Life & Disability insurance
  • Flexible spending accounts
  • Unlimited PTO!
  • Eleven Paid Holidays
  • $3,000 Employee Referral Program
  • Employer contribution to 401(k) plan
  • Rewards and recognition programs
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Leadership Connect

Leadership Connect is a data-driven decision intelligence company focused on policy & procurement in the public sector.We combine deep research expertise and cutting-edge technology to help clients win business and influence policy across a wide range of specialties and verticals.We work with nearly every U.S. government agency, many S&P 500 companies, and leading organizations in media, consulting, law, banking, and the not-for-profit world. We help everyone from marketing and business development teams to senior leaders prep for important meetings, uncover existing relationships, and build new ones.Our clients trust their reputations to the quality of our data. With our proprietary 24-step information collection process that employs technology and human validation, we continuously identify the key decision makers and influencers you care about most and put them at your fingertips. Clients access Leadership Connect through the web, apps, and data integrations.Only in Leadership Connect:- Leadership Connect is the world's only service that connects bills to legislative staff.- Navigate complex government organizations: Federal, State & Local.- Stakeholder Mapping. See how your organization is connected to another. View a person’s strongest relationships, including family, former coworkers, and members of the same association, to get warm introductions.

Founded in 1969
Washington, District of Columbia, USA
140 employees (13 in marketing)

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

The middle of this range ($150K) is 26% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $102K and $145K. Based on 467 salaries.

See all Leadership Connect salaries

Marketing Team

Marketing Team Size
13 (9% of company)
Median Career Experience
28 years
Median Tenure
28.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
24.5K
Monthly Google Ads Budget
$51
Traffic Source Mix
Search
32.8%
Direct
62.1%
Referral
3.8%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~139
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Product Marketing Manager

Leadership Connect · District of Columbia, USA · Hybrid