Product Marketing Manager Lead at crewAI | USA

crewAI

Product Marketing Manager Lead

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive CrewAI’s messaging and launches for multi‑agent products, turning complex tech into buyer‑friendly narratives and coordinating go‑to‑market efforts.

Own product messaging for all products; translate capabilities for technical buyers and business decision-makers.
Must-have: proven product evangelism or developer‑focused B2B communications.
Standout: hands‑on experience with AI agent frameworks and marketing automation.

Job Description

Responsibilities

Own product positioning and messaging for all CrewAI products, translating technical capabilities into compelling narratives for technical buyers and business decision-makers
Architect demand generating content and campaign strategies in conjunction with our growth team to drive pipeline targets
Develop content roadmap along with an agentic approach to production that reliably produces thought leadership, long form papers, blogs, social content, and video scripts
Own the product launch playbook from beta to GA releases coordinating with product, engineering, design, and sales to maximize market impact
Identify and advance use case and solutions packages taken from customer, prospect, and market engagement
Be a product spokesperson for events, sales enablement, and related activities
Support advancements of agent powered competitive intelligence and market analysis to efficiently and quickly identify positioning opportunities and inform go-to-market strategy
Create and improve sales enablement tools including decks, calculators, use cases, and case studies
Partner with the sales to develop persona-specific talk tracks and value narratives
Deliver internal training to assist account executives on agentic differentiation, objection handling, and customer stories

Requirements

Product evangelism or communication experience for a technical B2B solution, notably developer tools or business automation systems
Familiar with how demand creation campaigns and sales enablement programs operate in their process and objectives
Exceptional writing and verbal communication skills with a portfolio of published work (blogs, papers, launch materials, sales collateral)
Hands-on, demonstrable proficiency with AI agent frameworks and automations (e.g., Claude Cowork or Code, OpenAI ChatGPT and Codex, LangChain/LangGraph, CrewAI, custom agent workflows) applied to marketing tasks
Experience building or managing automated workflows using agent orchestration, prompt engineering, and human-in-the-loop review processes
Comfort with ambiguity and the pace of early-stage startups; ability to context-switch between strategy and execution
Strong cross-functional collaboration skills, you work naturally with product, engineering, sales, and design teams

Preferred

Experience marketing agentic AI, autonomous systems, or AI-infrastructure products
Familiarity with developer and platform persona marketing motions
Interest in building the future of work from the ground up, utilizing the latest tools, techniques, and cross org collaboration
Systems understanding in how CRM systems and marketing automation platforms work
Technical aptitude, ability to read and discuss documentation, understand system architectures, and speak credibly to engineering-adjacent audiences

Benefits

Competitive base salary commensurate with experience and market benchmarks
Meaningful early-stage equity package
Comprehensive health, dental, and vision coverage
Flexible PTO policy and remote-first work culture
Annual learning and development stipend with specific allocation for AI tools and agent platform subscriptions
The opportunity to shape the marketing function from the ground up at a company building at the frontier of AI

crewAI

Crew AI is at the forefront of Agentic AI with its open source, multi-agent framework and cloud platform for building, managing and scaling agentic workflows across the entire organization.

Founded in 2024

50 employees (2 in marketing)

crewai.com