Responsibilities

• develop and execute go-to-market strategies for new product features and launches
• crafting clear and compelling messaging that differentiates Lance in the hospitality and AI markets
• managing third-party vendors, including videographers and creative partners, to produce high-quality marketing content that aligns with Lance’s brand and go-to-market strategy
• close collaboration with Product and Engineering teams to deeply understand product capabilities and the roadmap
• enabling Sales and Solutions teams with effective pitch decks, demos, case studies, and objection-handling materials
• conduct market research and competitive analysis to identify opportunities and refine positioning
• gather and synthesize customer insights to inform both marketing strategy and product development
• driving content creation across website, email, and outbound channels to support demand generation
• continuously measuring and optimizing campaign performance, messaging effectiveness, and product adoption

Requirements

• Work 996 In-Person San Francisco
• Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
• Strong ability to translate technical products (AI, automation, or software platforms) into clear business value
• Proven track record of executing successful go-to-market strategies and product launches
• Excellent written and verbal communication skills, with experience creating sales and marketing collateral
• Analytical mindset with experience in market research, customer insights, and performance tracking
• Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams
• Strong ownership mentality and comfort working in a fast-paced startup environment
• Familiarity with hospitality, travel technology, or vertical SaaS is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field