Product Marketing Manager

San Francisco, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive market research, GTM strategy, and cross-functional alignment to grow product adoption for Lance's hospitality AI solutions.

  • Own go-to-market strategy development and cross-functional collaboration.
  • Must-have: strong expertise in market research and analyzing market trends.
  • Standout: experience aligning sales and product teams on customer value and features.

Job Description

Responsibilities

  • develop go-to-market strategies
  • conduct market research
  • collaborate with cross-functional teams
  • create product positioning and messaging
  • work closely with the sales and product teams to ensure alignment on features, customer value propositions, and overall business objectives
  • analyze market trends
  • monitor competitive positioning
  • develop marketing campaigns to drive product adoption and growth

Requirements

  • Strong expertise in Market Research and analyzing market trends.
  • Demonstrated ability to create and execute effective Go-to-Market Strategies.
  • Experience working with Sales teams to develop strategies that align with business objectives.
  • Knowledge in Product Management and overseeing product lifecycles.
  • Proven success in Product Marketing, including creating product messaging and driving product adoption.
  • Excellent communication, collaboration, and organizational skills.
  • Ability to analyze data, assess performance metrics, and make data-driven decisions.
  • Bachelor’s degree in Marketing, Business, or a related field

Preferred

  • Familiarity with the hospitality industry and/or AI-driven technology solutions is a strong advantage.
Lance (YC W26) logo

Lance (YC W26)

Autonomous AI agents that answer calls, close sales, and run operations, so your team can focus on guests. Trusted by some of the top hotel groups in the US, supporting 50+ hotels across brands like Marriott, Hilton, and HyattBuilt on advanced Computer Use Agent technology, Lance agents can navigate your existing hotel software, make real-time decisions, and handle complex multi-step tasks.

San Francisco, California, USA
2 employees

Headcount Trend

Current headcount: ~3