Product Marketing Manager

Responsibilities

• Analyzing the market, its ecosystem and competitive dynamics and ultimately owning the business requirements for the innovation projects
• Contributing to developing the future product vision that best meets market expectations
• Proposing and supporting actions aimed at developing the value proposition (including key differentiating messages) and acquiring a differentiating competitive positioning
• Proposing and leading actions aimed at developing the testing, promotion and distribution strategy for new ideas and concepts that could become products and services
• Creating the main marketing tools (customer presentations, demonstrators, etc.) to help with prospecting, testing and ultimately sales
• Implement digital marketing techniques and approaches (content creation and targeting by persona, A/B testing, growth hacking, etc.)
• Supporting the innovation project team in all activities associated to marketing and business development
• Lead analysis of market trends, market/customer needs, segmentation and competition positioning regarding the valuing of their services/product line, with Competitive & Market Intelligence and Segment Marketing by expertly understanding customers’ wants and values and then defining and updating market requirements
• Collaborate with Customer Success team to map customer requirements to product strategy, identifying gaps and weaknesses, and developing plans to address as part of the innovation process
• Research industry/customer pain points to identify opportunities and selling aspects that appeal to existing and new customers

Requirements

• Bachelor’s degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience or HS diploma with a minimum of 15 years of relevant work experience.
• Solid experience in Product Marketing and/or Product Management in inflight entertainment
• Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence
• Proven experience in developing effective marketing material
• Excellent interpersonal and communication skills

Preferred

• Master’s degree in Marketing, General Business, Entrepreneurship STEM or related field with 6+ years of relevant work experience preferred.
• Certification in value based pricing and offer development
• Certification in Product Marketing
• Experience in high-technology product development and/or engineering management
• Experience in innovation projects and associated methods (C-K, design thinking, Blue Ocean…)
• Experience in developing and communicating effective value propositions
• High proficiency in Excel and Data Analytics applied to marketing