Responsibilities

• Own go-to-market end to end for new products, features, and segment expansions: strategy, messaging, and execution across marketing, sales, and partner channels..
• Run point across Product, Sales, Demand Generation, and Customer Success teams aligning priorities behind shared outcomes.
• Play a leadership role in setting priorities across a wide portfolio, and getting all functional teams aligned with product marketing and go-to-market priorities to maximize business outcomes..
• Own internal launch readiness, from the operational details needed to execute effectively and on time, to the enablement customer-facing teams need to be successful.
• Craft compelling, benefit-driven messaging that communicates product and feature value and aligns with our brand voice.
• Analyze competitor positioning and product offerings to inform our strategic differentiation and identify opportunities and threats.
• Stay close to veterinary teams through customer conversations, product feedback, and win/loss research, and bring what you learn back to Product and Marketing.
• Equip the sales team with tools, training, and sales enablement materials, including battle cards, product guides, and competitive analysis.
• Host regular training sessions and webinars to keep Customer Success, Sales, and our Customers informed about product updates.
• Scale how product marketing operates as the portfolio grows, building the frameworks and standards for repeatable processes for a high-growth company..

Requirements

• 3+ years of Product Marketing Management experience in an entrepreneurial, early-stage start-up or growth-stage environment, ideally in SaaS/Cloud software.
• Ability to work autonomously and collaboratively, with a "roll up the sleeves" attitude
• Customer-first mindset, focused on empathizing with customers’ problems and aligning the team around their use cases.
• Working familiarity with AI, whether through marketing an AI-based product or through hands-on daily use.
• Creative problem solving skills, ability to work with ambiguity, and manage multiple problem areas in parallel.
• Focus on outcomes over outputs, setting meaningful goals for your team aligned with company objectives.
• Exceptional written and interpersonal communication skills. You focus on the “why” and share the right level of context whether you’re talking to your engineering team, a customer, or an executive.

Benefits

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.