Product Marketing Manager

Chicago, IL (Remote)

$140K/yr – $180K/yrMid Level3+ years expSalaried Ft

Posted 6 months ago

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Job Summary

Drive product marketing for InRule with scalable messaging and go-to-market programs across the Total Product Experience.

  • Own go-to-market programs aligned with market opportunities to grow pipeline
  • Must-have: 3–10+ years in product marketing or B2B software
  • Standout: Modular messaging system powering multi-media storytelling across sales, enablement, and content

Job Description

Responsibilities

  • Create go-to-market programs that align with quantified opportunities in the market to grow pipeline
  • Collaborate on programs that enable delivery teams to speed time to value, increase CSAT and NPS, and create a seamless total product experience
  • Create a modular, built-for-scale messaging system used to create sales enablement materials, case studies, presentations, blogs, whitepapers, webinars, guides, and videos
  • Continually improve customer-facing stories by measuring how well it helps customers, using quant and qual testing
  • Partner with demand-gen teams to create campaigns and nurture programs
  • Codify and prioritize customer feedback, product usage data, and competitive analysis
  • Continuously improve go-to-market systems and product positioning based on market data
  • Take the time to make your writing and programs simple for co-workers and customers
  • Ensure processes and the way of working creates a productive and joyful employee experience and increase eNPS

Requirements

  • 3-10+ years of experience with product marketing
  • 5+ years in B2B software
  • Skilled in cross functional collaboration
  • Champion of world class customer experience
  • Economical with time and clear with opinions, thinking, and communicating
  • Experience with quantitative and qualitative research
  • Adept communicating technical topics to any audience
  • Accomplished writer who can originate voice and tone systems and write content
  • Analytical thinker who can identify patterns and make evidence-based decisions
  • Can see the total product experience gestalt and manage the macro journey and micro pixels to improve it

Benefits

  • Competitive compensation and benefits.
  • Flexible work environment.
  • The opportunity to build and shape a premium support function with measurable customer impact.
  • A collaborative culture with close partnership across Support, Engineering, Product, and Customer Success.
  • Professional growth within a scaling SaaS organization.
InRule logo

InRule

4.3 Glassdoor

InRule Technology® is an AI decisioning company providing integrated decisioning, machine learning and process automation software to the enterprise. By enabling IT and business leaders to make better decisions faster, operationalize machine learning, and improve complex processes, the InRule® Intelligence Automation Platform increases productivity, drives revenue, and provides exceptional business outcomes. More than 500 organizations worldwide rely on InRule for mission critical applications. InRule Technology has been delivering measurable business and IT results since 2002. Learn how to make automation accessible at www.inrule.com.

Founded in 2002
Chicago, Illinois, USA
85 employees
86% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
12.1K
Monthly Google Ads Budget
$20.6K
Traffic Source Mix
Search
26.6%
Direct
24.7%
Referral
5.4%
Social
3.6%
Paid
0.5%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Oct 2022
    Private Equity
  • Jun 2021
    Series Unknown
  • Aug 2019
    Private Equity

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