Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Product Marketing Manager - Immunology - Remote
Bar Harbor, ME (Remote)
$75K/yr – $125K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel campaign strategy and execution for product launches, shaping content, budgets, and measurement to drive immunology‑focused campaigns.
- Marketing Strategy & Channels: Develop an integrated plan and tactics per channel for each campaign.
- Content & Messaging: Create scientifically grounded content across web, email, social, paid, and events.
- Launch & Budget Ownership: Lead new product introduction tasks and allocate budget for marketing activities; report on KPIs.
Job Description
Responsibilities
- Development of marketing strategy, channel execution plan and tactics per channel for a marketing campaign(s)
- Development of compelling, scientifically sound scientific content and messaging for campaigns and across all marketing channels, web, email, social, 3rd party and paid advertising, and conferences
- Will contribute to discussion and decision for budget and spending associated with marketing activities.
- Leads marketing tasks related to new product introduction processes, ensuring product & service launch success
- Develop and report out on key performance metrics for campaign performance per marketing activities.
- Own strategy and attend key events & conferences for assigned campaigns and portfolio
The Jackson Laboratory
OVERVIEW• The Jackson Laboratory is an independent, 501(c)3 nonprofit biomedical research institution founded in 1929 in Bar Harbor, Maine.• Our mission is to discover precise genomic solutions for disease and empower the global biomedical community in the shared quest to improve human health.• We are a global team of nearly 3,000 people at 11 locations in Maine, Connecticut, California, Japan and China, and in remote locations around the world.• With a 2023 operating budget of $628M, JAX has substantial impact on our local communities.RESEARCH• With more than 60 faculty members, our diverse and multidisciplinary research programs include the National Cancer Institute-designated JAX Cancer Center, as well as coordinated research centers focused on addiction, aging, Alzheimer’s and dementias, genomics and computational biology, precision genetics and rare disease.• JAX has had a National Cancer Institute-designated Cancer Center since 1983, and is one of only seven institutes in the United States that has received this designation for its contributions to basic cancer research.• Our researchers have made significant contributions to medical progress, including bone marrow and organ transplants, stem cell therapies and in vitro fertilization.EDUCATION• We offer comprehensive educational programs for scientists throughout their careers, from high school students and teachers, to researchers at all experience levels, and for clinical providers interested in incorporating genetics and genomics into their practices. RESOURCES• Over 2,400 organizations in 68 countries rely on over 13,000 strains of genetically-specialized JAX® Mice and research services in a wide range of therapeutic areas.• Our Mouse Genome Informatics database is the world’s source for information on mouse genetics and biology.
