Responsibilities

• Create strategic sales support tools, including product presentations and training, in a fast and accurate manner.
• Develop customer-facing product information, including web pages, catalog descriptions, and product brochures in a manner that optimizes product strengths and competitive advantages.
• Utilize customer data to create strategic and account-based campaign plans and execute with the Integrated Marketing Services team.
• Instill the voice of the customer and competitive information into internal product planning and design.
• Train sales and services teams on new products, product updates, competition, market, messaging and positioning.
• Partner with the RFP team to complete competitive and accurate product proposals.
• Plan and participate and be a key stakeholder in national Humanities events.
• Create high-value content for each stage of the customer journey.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Lead customer advisory boards and support market research by creating content, etc.

Requirements

• Bachelor’s degree required.
• MBA or Master’s degree in Marketing preferred.
• 5+ years of experience in designing and implementing marketing plans required.
• High degree of computer literacy required.
• Experience with and understanding of web-based technologies.
• Experience in online marketing techniques required, including email, social media, and product demos.
• Experience in educational publishing preferred.
• Humanities curriculum knowledge preferred.
• Additional Skills, Qualifications, Experience: Pro-active professional who displays good judgment.
• Curious and motivated to learn.

Preferred

• MBA or Master’s degree in Marketing preferred.

Benefits

• Medical
• Dental
• Vision
• Time to Recharge: Vacation time and 10 paid holidays.
• Time to Recover: Sick time and leave programs.
• Financial Wellness: Employees can start securing their financial future without any delay with a 401(k) match and immediate vesting.
• Wellness Programs: We recognize the importance of emotional and mental well-being, both in our work environment and in our personal lives. We are committed to providing resources and support to promote overall well-being and a healthy work-life balance.
• Extra Perks: Discounted gym memberships, pet insurance, tuition reimbursement, commuter benefits, volunteer opportunities, and much more!