Responsibilities

• Orchestrate the strategy and execution of go-to-market campaigns for new products, technologies, and innovations—crafting compelling narratives that highlight ICON's value to customers, partners, and stakeholders.
• Collaborate with cross-functional teams to translate complex product features into clear, differentiated value propositions tailored to specific audiences including developers, builders, homebuyers and industry leaders.
• Partner with design, video, and content teams to develop high-impact marketing assets—from demo videos and case studies to sales enablement assets such as pitch decks, sales scripts,and one sheets—optimized for all channels.
• Build and execute campaigns that generate awareness, drive pipeline growth, and accelerate sales across customer segments. Use performance data to refine and scale high-impact tactics.
• Conduct competitive analysis and customer research to understand market trends, user pain points, and product-market fit.
• Conceptualize and execute social-first campaigns that showcase our technology, culture, customers, and thought leadership that grow and engage our audience driving engagement.
• Track and report on campaign performance, lead funnel metrics, and product adoption. Use data to inform decision-making, improve future campaigns, and demonstrate impactful ROI.
• Work closely with Product, Sales, Comms, and Design teams to ensure alignment on messaging, strategy, and execution—acting as the voice of the customer throughout the product life cycle.
• Monitor industry developments, competitor launches, and emerging technologies to inform messaging, discover opportunities, and position ICON as a market leader