Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
18 hrs ago
Product Marketing Manager
Port Washington, WI (Hybrid)
Salary Not AvailableMid LevelPart time
Posted 2 months ago
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Job Summary
Own the go-to-market and product-positioning engine, coordinating market research, cross-functional alignment, and targeted campaigns to drive growth for Hollander’s coffee-focused brands.
- Market Research & GTM Strategy: Translate insights into positioning and launch plans that inform product marketing and sales enablement.
- Sales & Product Collaboration: Align sales messaging with product management to optimize promotions, collateral, and market-facing campaigns.
- Growth & Channel Execution: Lead targeted marketing initiatives across relevant channels to accelerate adoption and revenue growth.
Job Description
Responsibilities
- Conducting market research
- Developing and executing go-to-market strategies
- Managing product positioning
- Working closely with sales teams to ensure alignment
- Collaborating with product management to enhance product offerings
- Drive growth through targeted marketing efforts
Requirements
- Experience in Market Research and Go-to-Market Strategy development
- Strong skills in Sales and collaboration with sales teams to achieve business goals
- Proficient in Product Management and Product Marketing, including positioning and promotion
- Excellent communication, analytic, and problem-solving skills
- Ability to thrive in a hybrid work environment with remote and onsite responsibilities
Preferred
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred
- Background in food, beverage, or related industries is a plus
Hollander Food Group / Made by Hollander
For over 25 years, we’ve quietly helped shape the coffee experience. Behind the scenes in the early days of barista plant milks, chocolate for coffee, and premium ingredients, we built our craft.Today we bring that expertise forward, creating exceptional essentials for your daily coffee rituals.Our Collection of ‘Made by Hollander’ Brands:— Hollander Chocolate— Tulip Plant Milks— Island Rose Beverages—Tulip Cafe
Traffic Signals
Monthly Visitors
3.3K
Traffic Source Mix
Search
59.9%
Direct
26.7%
Referral
3.4%
Social
9.1%
Paid
0.8%
Headcount Trend
Current headcount: ~13
Marketing Team
Marketing Team Size
2 (18% of company)
