Product Marketing Manager

Responsibilities

• Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
• Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
• Ensure consistency of messaging across marketing, sales, and customer communications.
• Support planning and execution of product launches, feature releases, and enhancements.
• Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
• Develop launch assets and communications.
• Partner with content and creative teams to produce engaging customer-facing materials.
• Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
• Translate technical and operational details into concise, audience specific messaging for executives, clinical teams, operations leaders and sales teams.
• Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.

Requirements

• 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
• Strong written and verbal communication skills.
• Ability to simplify technical concepts into customer-focused messaging.
• Experience working cross-functionally with multiple stakeholders.
• Strong organizational and project management skills.
• Healthcare technology experience.
• Ability to collaborate Hybrid at least three (3) days per week in our Tampa office.

Preferred

• Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Experience supporting product launches and sales enablement initiatives.
• Basic knowledge of customer journey mapping and buyer personas.

Benefits

• Medical, vision, and dental plans for full time employees
• 401(k) offered with a generous match
• Benefits begin on first day of the month following employment
• Exercise/Health Club reimbursement opportunity
• Monthly dependent care reimbursement opportunity
• Short Term and Long Term disability
• Basic Term Life and AD&D Insurance
• Generous Paid Time Off and Holiday Pay