Product Marketing Manager

Carlsbad, CA (Hybrid)

$85K/yr – $124K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and shape product strategy, messaging, and readiness by partnering across PM, Engineering, Marketing, Sales, and regional teams to drive successful launches and ongoing optimization.

  • Shape strategy and messaging across product cycles and stakeholder groups
  • Lead cross-functional readiness, training, and go-to-market enablement

Job Description

Responsibilities

  • Shape Product Strategy & Positioning: Bring consumer, market, competitive, dealer, and media insights into product development while defining compelling value propositions, benefits, proof points, and differentiation.
  • Own the Product Narrative: Translate complex technology and performance into clear, credible messaging that communicates what the product is, who it is for, why it matters, and why it wins.
  • Drive Product Marketing Readiness: Develop messaging frameworks, product presentations, technical narratives, comparison guidance, and other materials supporting successful product introductions.
  • Serve as a Product Expert: Partner with Product Management, Engineering, R&D, acoustics, and design to build deep product expertise and present products to internal teams, retailers, dealers, distributors, and partners.
  • Enable Training & Market Engagement: Partner with Training, PR, and Communications to develop product education, masterclasses, technical briefings, demonstrations, and specialist media support.
  • Support Launch & Commercial Execution: Partner with Brand Marketing and Commercial/GTM teams to provide the product foundation needed for campaigns, launches, dealer sell-in, and sell-through.
  • Optimize Product Performance: Monitor competitors, category trends, reviews, and market feedback to continuously refine messaging, training, competitive guidance, and future product strategy.

Requirements

  • Minimum of 5 years of experience in Product Marketing, Product Management, Technical Marketing, or a related role, ideally within audio, consumer electronics, technology, or another technically complex consumer category.
  • Demonstrated experience developing product positioning, value propositions, messaging, benefit hierarchies, and supporting new product introductions.
  • Strong technical curiosity with the ability to understand complex products and translate technology into simple, compelling consumer benefits.
  • Excellent written, verbal, presentation, and storytelling skills across technical, commercial, and external audiences.
  • Strong commercial and consumer instincts with an understanding of competitive positioning, market dynamics, and consumer needs.
  • Proven ability to influence without direct authority and collaborate across Product, Engineering, Marketing, Sales, Commercial, and regional teams.
  • Strong organizational, analytical, and project management skills with the ability to manage multiple products, launches, and priorities.

Preferred

  • Experience within audio, home entertainment, or consumer electronics.
  • A strong personal interest in audio, music, home entertainment, or consumer technology.
  • Experience with technically sophisticated or enthusiast-driven product categories.
  • Experience presenting or demonstrating products to media, retailers, dealers, or other external audiences.
  • Experience working within a global organization across multiple markets and time zones.
  • Experience using consumer, competitive, and commercial insights to influence future products or features.

Benefits

  • Competitive wellness benefits and 401(k) Retirement Savings Plan.
  • An inclusive and diverse environment that supports career growth and development.
  • Flexible work schedules supporting work-life integration and global collaboration.
  • Professional development opportunities through HARMAN University.
  • Tuition reimbursement.
  • Employee discounts on world-class HARMAN products.
  • “Be Brilliant” employee recognition and rewards program.
HARMAN International logo

HARMAN International

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Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!

Founded in 1980
Stamford, Connecticut, USA
29K employees (1,398 in marketing)
0% recommend to a friend

Salaries

Posted range

$85K/yr – $124K/yr

Taken straight from the job posting.

See all HARMAN International salaries

Marketing Team

Marketing Team Size
691 (2% of company)
Median Career Experience
9 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.1M
Last Raise
$2M
Series A, 4 years ago

Funding History

  • Jan 2022
    Series A
  • May 2020
    Seed • $2M
  • Jun 2019
    Grant • $56K

Traffic Signals

Monthly Visitors
1.1M
Traffic Source Mix
Search
24.3%
Direct
54%
Referral
13.5%
Social
7.1%
Paid
1%

Headcount Trend

Current headcount: ~28.7K

Recent News

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Product Marketing Manager

HARMAN International · Carlsbad, CA · Hybrid