Responsibilities

• Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories that improve competitive win rates.
• Partner with Sales, Customer Success, and Support to understand what helps them close, onboard, adopt, retain, and expand customers.
• Identify adoption blockers and churn risks, then turn product capabilities into practical retention and expansion plays.
• Create scalable enablement systems and workflows that keep the frontline current without relying on one more training session.
• Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning.
• Define the audiences and customer behaviors that matter most for priority capabilities, then build GTM programs that move those behaviors.
• Partner with Product early to clarify the customer problem, sharpen the value proposition, and make the eventual GTM motion stronger before development is complete.
• Use launches, customer communications, in-product moments, and other channels selectively when they drive a measurable customer or commercial outcome.
• Use AI to increase the speed and quality of research, content creation, analysis, and enablement while maintaining a high bar for accuracy.

Requirements

• 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology.
• A track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness.
• Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams.
• Strong customer and market judgment. You can connect objections, competitive dynamics, customer needs, and churn or adoption signals to what the business should do next.
• A systems mindset. You build repeatable workflows that scale with product velocity and make it easier for teams to do the right thing.
• Excellent writing and presentation skills. You can make a value proposition compelling and a frontline asset immediately useful.
• Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing.
• An AI-forward approach to your work. You actively use AI to move faster without sacrificing accuracy, judgment, or customer empathy.

Benefits

• comprehensive health coverage, a remote-first workplace, unlimited PTO, and additional perks.