Responsibilities

• Build and run our launch system: clear logic for which releases reach customers, and how each one lands with a done-for-you base that expects results from Owner, not endless emails.
• Own launch success and adoption metrics for releases that require real customer action (e.g., releases a customer has to set up, configure, or use proactively). Set the bar, instrument the work, iterate until it lands.
• Run a cadence customers can rely on to stay current. E.g., regular customer newsletters, feature release sessions (working toward Shopify Editions caliber), and the in-product moments in between.
• Execute launches end to end across all marketing channels, in-product surfaces, case studies, Guru, and Support content, so the work doesn't fragment across our teams.
• Ladder case studies and proof points to Owner's platform story, so launches connect to the bigger picture rather than landing as one-off feature blasts.
• Partner with Enablement to build rolling adoption programs across Sales, CS, and Support that keep customer-facing teams current, without leaning on "one more training" as the answer.
• Sit with Product from the earliest stage (scoping new functionality), so go-to-market and messaging are considered before even one line of code is written.

Requirements

• 3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role.
• You've played a key part of a launch system that drove real impact. One that balanced product velocity, customer awareness and adoption, and a real respect for customer time and bandwidth. You can speak to the specifics.
• You're obsessed with AI upside. You currently use AI to move faster without sacrificing accuracy. You have ideas brewing on using AI in a GTM program that you're excited to apply here.
• You have a strong and novel POV on what GTM looks like as AI compresses engineering time and the product roadmap accelerates. You have a strong POV on enabling customer-facing teams without "one more training session" as the crutch.
• You are highly organized and use workflows to keep your finger on every pulse that matters. You've either partnered closely with Enablement OR personally owned enablement work for customer-facing teams. You know how to make Sales, CS, and Support confident on what shipped.
• You are a world-class communicator who presents and writes in a precise, compelling style. You're comfortable switching from "must-be-understood" customer comms to "rally the enthusiasm" internal comms, and every style in between.

Benefits

• comprehensive health coverage, remote-first workplace, unlimited PTO, plus extra fun perks!