Product Marketing Manager - GSI

USA (Unknown)

$150K/yr – $180K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own go-to-market efforts for the GSI channel by shaping positioning, crafting joint value propositions, creating enablement content, and driving co-marketing and pipeline measurement in collaboration with Partnerships, Sales, and Field Marketing.

  • Define GSI-specific positioning and messaging and tailor to each partner
  • Build and enable joint value propositions, content, and seller enablement
  • Measure impact and report results to leadership

Job Description

Responsibilities

  • Define GSI-specific positioning and messaging — articulate why and how Cyera fits into GSI data security, privacy, AI governance, and cloud transformation practices, tailored to each partner's own narrative and offerings.
  • Build joint value propositions — work with Partnerships and the GSI account teams to develop joint solution briefs, battlecards, and points of view that combine Cyera's platform with a partner's advisory or implementation methodology.
  • Develop core content — write and produce presentations, ebooks, solution briefs, one-pagers, and other GSI-facing content that brings the positioning and joint value propositions to life.
  • Enable partner sellers and practitioners — create and deliver training, playbooks, and certification content so GSI teams can confidently position, scope, and sell Cyera-attached engagements.
  • Support co-marketing and demand generation — partner with Field and Channel Marketing on joint webinars, papers, conference presence, and campaigns that drive pipeline through GSI channels.
  • Partner closely with Cyera's Partner Marketing team — work hand-in-hand with Partner Marketing stakeholders to build and execute the GSI go-to-market strategy together, ensuring alignment between product marketing narrative and broader partner programs.
  • Be the voice of the GSI channel internally — gather feedback from partners and partner-facing sellers, and represent GSI requirements in product and marketing roadmap discussions.
  • Measure and report on impact — track partner-sourced and partner-influenced pipeline, content usage, and enablement adoption, and report results to marketing and partnership leadership.

Requirements

  • 7+ years in product marketing, partner marketing, or GTM roles at a B2B SaaS or cybersecurity company, with direct experience marketing to or through GSIs or large consulting/advisory firms.
  • Clear, firsthand understanding of how firms like Accenture, PwC, and Deloitte are structured and go to market — how their advisory, implementation, and managed-services practices are built, staffed, and sold, and how technology partners fit into that model.
  • Proven ability to translate technical product capabilities (data security, data governance, cloud security, or adjacent categories) into partner- and buyer-ready narratives.
  • Experience building enablement content — battlecards, playbooks, pitch decks, certification programs — that partner sellers and consultants actually use.
  • A genuine adopter of AI tools in your own workflow — you use AI to move faster on research, content creation, and enablement work, and you bring that fluency into how you approach the role, not just as a topic you market.
  • A true hands-on individual contributor: someone who does the work directly (writing, building, presenting) rather than a manager who scopes projects and routes them through agencies. Cyera runs lean, so ownership end-to-end matters more than delegation experience.
  • Excellent written and verbal communication and a genuinely collaborative style — you'll work daily across Partnerships, Sales, and Field Marketing, so the ability to build trust and alignment across teams is as important as the content itself.
  • Data security, data privacy, or cloud security domain experience is a strong plus.

Benefits

  • Ability to work remotely, with office setup reimbursement
  • Unlimited PTO
  • Paid holidays and sick time
  • Health, vision, and dental insurance
  • Life, short and long-term disability insurance
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Cyera

5.0 Glassdoor

Cyera is the world’s leading AI-native data security platform. Its platform gives organizations a complete view of where their data lives, how it’s used, and how to keep it safe, so they can reduce risk and unlock the full value of their data, wherever it is. Backed by more than $1.3 billion in funding from top-tier investors including Accel, Coatue, Cyberstarts, Georgian, Lightspeed, and Sequoia, Cyera’s unified data security platform helps businesses discover, secure, and leverage their most valuable asset - data - and eliminate blind spots, cut alert noise, and protect sensitive information across the cloud, SaaS, databases, AI ecosystems, and on-premise environments.

Founded in 2021
New York, New York, USA
1.1K employees (64 in marketing)
97% recommend to a friend

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

See all Cyera salaries

Funding

Total Funding
$1.7B
Last Raise
$400M
Series F, 3 months ago

Funding History

  • Dec 2025
    Series F • $400M
  • Jun 2025
    Series E • $540M
  • Nov 2024
    Series D • $300M

Traffic Signals

Monthly Visitors
82.7K
Monthly Google Ads Budget
$25.1K
Traffic Source Mix
Search
45.6%
Direct
38.9%
Referral
6.5%
Social
7.6%
Paid
1.2%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Product Marketing Manager - GSI

Cyera · USA · Unknown