Head of Product Marketing & Growth
Hewitt
Burlington, VT (Remote)
$180K/yr - $200K/yrIn-houseFull-timeSenior level
14 hrs ago
Product Marketing Manager, Growth
New York City, NY (Hybrid)
$150K/yr – $200K/yrMid Level5+ years expFull time
Posted 17 hrs ago
Job Summary
Own the go-to-market and messaging for Arca's wealth offering across segmentation, positioning, advisor enablement, and end-to-end client lifecycle, driving client stories and referrals while collaborating with product and compliance.
- Define segmentation and personas to guide messaging
- Lead client story, testimonials, and review programs with advisors and compliance
- Coordinate with product, marketing, and sales enablement to move prospects to next steps
Job Description
Responsibilities
- Define who we serve and why they choose us
- Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business.
- Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context.
- Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns.
- Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors.
- Equip our advisors: Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides.
- Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans.
- Turn client experiences into growth: Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance.
- Steer the system that makes referrals easy for clients and advisors. Advisors maintain great relationships with our clients; we want to make referrals simple and natural.
- Provide input on client appreciation and client events.
Requirements
- 5–8 years of experience, with 3+ in product marketing.
- Product marketing experience with consumer audiences. Experience with high-consideration purchases is a plus.
- Demonstrated ownership of positioning and messaging for a product or segment, beyond launch coordination.
- Hands-on customer research: interviews, message testing, and win-loss analysis.
- Experience building enablement for sales teams, advisors, or other customer-facing roles.
Preferred
- Experience in wealth management, financial services, or fintech.
- A brand background, or experience shaping a company’s brand identity.
- Customer marketing experience: testimonials, reviews, case studies, or referral programs.
Arca
ARCA is an award winning professional resource and consulting service provider working across Healthcare, Life Sciences and Engineering & Innovation markets.We are passionate about delivering exceptional service, building long-term relationships, and making a positive impact on the environment. For every candidate placement, we contribute to reforestation efforts by funding the planting of 100 trees through our partnership with Ecologi 🌳. To date, our efforts have resulted in over 30,000+ trees being planted.Join us in making a difference, one placement at a time.
Salaries
Posted range
$150K/yr – $200K/yr
Taken straight from the job posting.
The middle of this range ($175K) is 47% above the median base salary for Product Marketing Manager roles in the United States ($119K).
Product Marketing Manager median pay in the United States
Most pay falls between $102K and $145K. Based on 467 salaries.
Marketing Team
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.3K
Headcount Trend
Current headcount: ~70
Links
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