Product Marketing Manager, Graduate Programs at Fairfield Department of Health | Fairfield, CT

Product Marketing Manager, Graduate Programs

Fairfield, CT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Drive graduate program positioning and enrollment-focused messaging as Fairfield University’s Product Marketing Manager, Graduate Programs.

Own positioning, messaging, and content to differentiate Fairfield’s graduate programs.
3–5 years in product marketing or enrollment strategy with cross-functional collaboration.
Use SEO, market insights, and AI-driven discovery to improve program discoverability and inquiries.

Develops and maintains clear positioning, value propositions, and key messaging that articulate graduate program strengths, outcomes, and differentiation.
Supports product-aligned content strategy in partnership with the Associate Director of Graduate Marketing to support program launches, growth, and refreshes.
Works closely with the Academic Program Strategist to translate market and competitive insights into actionable program positioning and messaging strategies.
Leverages search behavior, SEO insights, and emerging AI-driven discovery trends (AIO) to inform program discoverability and prospective student intent.
Partners with graduate program directors, Deans, enrollment leadership, and admissions teams to ensure alignment between academic priorities and enrollment goals.
Leads monitoring, project planning, and online management of graduate program initiatives ensuring clear ownership, accountability, and progress toward enrollment goals.
Leverages data and reporting tools to evaluate how program positioning impacts engagement, inquiry, and enrollment outcomes.
Applies performance insights to refine messaging, inform recommendations, and support long-term graduate portfolio strategy.

Bachelor’s degree is required in Marketing, Communications, Business, Education or a related field.
Minimum of 3–5 years of relevant experience in product marketing, program strategy, market research, enrollment strategy, or academic program administration.
Experience supporting academic programs in higher education strongly preferred.
Proven success working cross-functionally with academic leaders, enrollment teams, and marketing partners to support program growth and differentiation.
Familiarity with digital discovery environments (e.g., SEO, AI-driven search) and how prospective students evaluate programs.
Demonstrated ability to translate market research, competitive insights, and academic offerings into clear positioning and value propositions.
Experience leveraging market data, search behavior, and performance indicators to inform strategic recommendations.
Excellent written and verbal communication skills, with the ability to work effectively across academic, enrollment, and marketing stakeholders.
Strong project planning and organizational skills, with the ability to manage multiple initiatives across a graduate portfolio.
Strong understanding of the higher education landscape, particularly graduate program models.