Product Marketing Manager

Scottsdale, AZ (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own product messaging and GTM for a telematics portfolio, turning features into customer value, guiding sales enablement, and tracking what moves buyers and users.

  • Define positioning and messaging that resonate with buyers and users across channels.
  • Equip sales with brochures, battlecards, and collateral that accelerate deals.
  • Monitor KPIs and rely on feedback from customers and prospects to sharpen strategy.

Job Description

Responsibilities

  • Dive deep into our products, their feature set and value proposition.
  • Translate technical details into benefits for the end user
  • Follow and analyze market trends to position our products
  • Launch products to new and existing customers
  • Craft compelling product messages across marketing channels by understanding the voice of the customer
  • Work with the sales team to build sales enablement content like brochures, sell sheets, power point presentations and battlecards that accelerate business.
  • Evaluate business performance, monitor KPIs and offer relevant insights and feedback from existing and prospective customers.

Requirements

  • Proven experience as a Product Marketing Manager in a telematics or gps tracking role.
  • Experience in developing product messaging, content and collateral to support sales and marketing efforts.
  • Experience with building multitouch integrated marketing campaigns.
  • Excellent communication and relationship building skills
  • Keen eye for detail
  • Analytical bent of mind and strong quantitative skills
  • BS/BA in Technology or Business would be a plus.
  • Product Marketing 5 Years preferred

Preferred

  • Bonus: you get to work with a rockstar team in a fun and collaborative environment.

Benefits

  • 401(k) matching
  • Full Health Benefits (Health, Vision, Dental)
  • Employee assistance program
  • Flexible spending account
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement
GPS Insight logo

GPS Insight

4.1 Glassdoor

GPS Insight is a fleet management and field services company. We provide mission critical insights needed to make physical operations on the road and in the field, simpler and safer to do.

Founded in 2004
USA
253 employees (11 in marketing)
81% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
166.8K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
6.1%
Direct
78.8%
Referral
6.4%
Social
2.5%

Headcount Trend

Current headcount: ~253

Marketing Team

Marketing Team Size
7 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 6 years ago

Funding History

  • Jan 2021
    Series Unknown
  • May 2018
    Private Equity

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