Responsibilities

• Strategic Product Positioning & Market Insight: Partner with product management to shape needs, positioning and messaging that resonates with real-world users
• Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
• Define buyer personas, buyer needs, and map the journey from awareness to adoption
• Translate technical features into clear, compelling value for our buyers and customers
• Go-to-Market Leadership & Launch Execution: Own the go-to-market marketing strategy and process for new products and major updates
• Support the cross-functional launch planning with sales enablement, product management, and marketing
• Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
• Track performance and iterate and optimize
• Customer-Centric Innovation & Industry Engagement: Build feedback loops with customers to inform product and messaging decisions
• Collaborate with sales and customer success to surface insights from the field

Requirements

• Bachelor’s Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience in construction technology, such as estimation, data, project management construction software preferrred
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple
• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
• Up to 15% travel

Preferred

• Pragmatic Marketing certification a plus.
• Curious, collaborative, and always looking for ways to improve

Benefits

• We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.