Responsibilities

• Drive cross-channel GTM strategy across web, customer relationship management (CRM), paid media, and retail placements for feature, device, and promo launches.
• Lead product positioning and campaign messaging informed by insights, securing cross-functional and legal approvals.
• Lead development of high-performing marketing assets—including landing pages, videos, emails, and ads—across core and partner surfaces.
• Collaborate with Product, Engineering, Legal, PR, and Growth teams to align planning, reviews, and launch approvals.
• Align leaders on GTM strategy, launch milestones, campaign performance, and budget allocation.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a Marketing Manager or Product Marketing role.
• Experience in building and executing technology Go-To-Market (GTM) programs.

Preferred

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience in subscription marketing for digital products or recurring-business models.
• Experience in executing end-to-end product or feature launches, from creative briefing to performance tracking.
• Experience in translating consumer insights or market research into product positioning and marketing strategies.
• Experience managing relationships with cross-functional leadership or executive stakeholders.