Responsibilities

• Support the development and execution of go-to-market strategies for GoGuardian products across multiple segments.
• Partner with senior product marketing leadership to develop product positioning and messaging.
• Assist in market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
• Own execution of product launches and feature releases, including coordinating timelines, developing briefs, and ensuring cross-functional alignment.
• Create high-quality assets such as sales collateral, product one-pagers, presentations, and digital content.
• Support sales enablement efforts by helping develop materials, training content, and internal documentation.
• Strategize, collaborate on design, and oversee execution of customer lifecycle marketing programs — onboarding, adoption, upsell/cross-sell, and renewal campaigns — that drive measurable engagement, ARR pipeline, and retention across the customer base.
• Own segmentation and lifecycle email/nurture programs, using customer data to trigger timely, relevant touchpoints throughout the customer journey.
• Analyze campaign, lifecycle, and product performance data to identify insights and recommend optimizations to increase effectiveness.
• Collaborate cross-functionally with Product Management, Customer Success, and the broader Marketing team to ensure alignment and share insights.

Requirements

• 4-6 years of product marketing or related experience (e.g., marketing, product, sales enablement, customer/lifecycle marketing) in a B2B SaaS environment.
• Experience developing strategic product marketing plans, including positioning, segmentation, and go-to-market planning.
• Experience supporting product launches or campaigns from planning through execution.
• Experience building and executing customer lifecycle programs (onboarding, adoption, renewal, retention, and upsell/cross-sell campaigns).
• Familiarity with lifecycle/marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce, Braze, or similar) and using customer data to inform campaign triggers and segmentation.
• Ability to synthesize customer insights, market data, and product information into clear, compelling messaging.
• Highly collaborative with strong communication skills and comfort working cross-functionally.
• Analytical mindset with the ability to interpret data, including engagement, adoption, and retention metrics, and translate it into actionable insights.
• Proactive, organized, and able to manage multiple priorities in a fast-paced environment.
• Customer-centric mindset and curiosity about the K-12 education landscape.

Preferred

• Understanding of the K-12 education market is preferred.

Benefits

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more.