Responsibilities

• This is a Hybrid role responsible for the successfull planning and execution of the product marketing for payment cards and digital payments in the US, in order to drive growth in the paytech business of G+D. You will be providing hands-on product marketing with full responsibility and lead role in US (eg. adapting product collaterals, content marketing, digital campaigns, representation in and organization of conferences).
• Beyond payments, drive global Product Marketing for Transit-cards and Enterprise access solutions, in order to drive growth in these adjacent fields.
• Responsibilities include contribution to strategic marketing (market positioning, value proposition, client segmentation) as well as hands-on product marketing activities with full responsibility and global lead role (eg. product collaterals, AI-powered content generation, digital campaigns).
• Essential Functions: Strategic product marketing with focus on US across payment cards, digital payments, transit and enterprise fields.
• Operational product marketing with focus on US: full responsibility & lead role to define & execute local product marketing strategies, plans & initiatives for the selected business domains along the global directions and toolboxes, consistent with the common G+D brand, including activities such as:
• Selection of suitable product marketing directions from the global marketing plan
• Elaboration, alignment and execution of the marketing plan for the US.
• Adaptation of product collaterals, sales assets aswell as lead generation and awareness campaigns as per local business requirement ensuring brand guidelines are followed
• Contribution to global marketing via US customer success stories and case studies.
• Collaboration with vendors and internal teams for local production of marketing collateral such as brochures, trade show materials, etc. based on the central directions and local requirements
• Coordinate PR and digital (esp. LinkedIn) campaigns, organic Social Media posts (driven by Corporate Communications and supported by relevant HQ agencies)
• Managing the local budget for marketing in the US
• Creation of local customer events (webinars, in-house-events, selected industry conferences), all with focus on the US market.
• Close alignment with local sales and global portfolio and product marketing stakeholders at eye level, actively seeking and collaboration with business units and partner companies within the G+D group;
• Mentor and enable local Sales pro-actively in leveraging Social Media (esp. LinkedIn) and digital channels.
• Individual contributor/expert role (ie. without line management responsibility), collaborating intensively in various networks with the other marketing/portfolio/sales colleagues, with external partners such as payments marketing platforms/media, partner companies and external marketing agencies, both locally and globally (via G+D HQ).
• Global roles in payments : e.g. ICMA card awards application coordination, global podcast
• Strategic product marketing for Transit and Enterprise Domains with global focus: shared responsibility, as part of the innovation / business development network within the business unit, contribute to customer segmentation, product positioning, unique value proposition, competition analysis, go-to-market strategy definition and customer persona identification;
• Operational product marketing for Transit and Enterprise Domains with global focus: full responsibility & lead role to define & execute global product marketing strategies, plans & initiatives for the selected business domains, consistent with the common G+D brand, within the given budget including activities such as:
• Creation/alignment of product collaterals and sales assets