Product Marketing Manager

Responsibilities

• Own Your Customer Segment or Product Area: Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.
• Identify New Opportunities: Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future.
• Validate the Opportunity: Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment.
• Shape the Proposition: Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value.
• Influence What We Build: Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.
• Own the Commercial Model: Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth.
• Equip Sales to Win: Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business.
• Lead High-Impact Launches: Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.
• Create Market Momentum: Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.
• Measure and Improve Performance: Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience.

Requirements

• 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.
• Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.
• Proven ability to identify and validate new opportunities - not simply execute an existing roadmap.
• Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns.
• Strong customer discovery, research, analytical, and market-sizing skills.
• Strong commercial instincts around pricing, packaging, monetization, and revenue growth.
• Experience working closely with Product, Sales, Marketing, and customers.
• Excellent strategic, analytical, written, and verbal communication skills.
• Highly curious and innovation-minded, with an interest in emerging technology and AI.
• Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one.

Preferred

• Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products.

Benefits

• Medical, dental, and vision coverage
• 401k plus a company match
• Uncapped leave
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan