Responsibilities

• Product Positioning & Messaging : Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
• Go-to-Market Strategy : Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
• Market & Competitive Intelligence : Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
• Sales Enablement : Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
• Content Development : Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
• Customer Advocacy : Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
• Metrics & Impact : Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.

Requirements

• 4 - 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal-tech.
• Strong ability to craft clear, persuasive messaging from complex ideas.
• Proven track record leading cross-functional initiatives with Product, Sales, and Marketing teams.
• Analytical mindset with experience leveraging data to guide decision-making.
• Excellent communication, storytelling, and presentation skills.
• Self-starter comfortable working in a fast-paced, entrepreneurial environment.
• This role would be based out of Schaumburg, IL

Preferred

• Experience in legal, professional services, or compliance industries.
• Background in content strategy, demand generation, or sales enablement.
• Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).

Benefits

• (US) Competitive Health, Dental and Vision Insurance
• Pet Insurance
• 401k
• Flexible schedule
• Paid Holidays plus Paid Time Off