Responsibilities

• Lead marketing input into the product development lifecycle, from concept through commercialization
• Define market requirements, target segments, and unmet needs through primary and secondary research
• Develop business cases, product concepts, and value propositions for new innovations
• Partner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectations
• Drive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customers
• Support portfolio strategy and innovation roadmap planning
• Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysis
• Define target audiences, segmentation, and go-to-market strategies
• Translate technical/clinical data into compelling, customer-centric narratives
• Lead pricing and value strategy in partnership with commercial teams

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 5–8+ years of experience in product marketing, product management, or related roles
• Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred
• Proven track record of leading new product development and successful product launches
• Strong analytical, strategic thinking, and storytelling capabilities
• Experience working cross-functionally with technical, clinical, and commercial teams
• Ability to translate complex information into clear, compelling messaging

Preferred

• MBA or advanced degree preferred
• Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred

Benefits

• Excellent benefits package including Medical, Dental, Vision, and Life Insurance.