Product Marketing Manager

North Little Rock, AR (On-site)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing messaging and GTM enablement across cross-functional teams to support product launches.

  • Own messaging and positioning for key features and use cases
  • Must-have: translate product capabilities into customer value
  • Standout: cross-functional leadership and hands-on sales enablement materials

Job Description

Responsibilities

  • Own messaging and positioning for key features, products, or use cases
  • Partner closely with client success, account management and sales to improve pitch effectiveness, objection handling, and win rates
  • Talk to customers and internal teams to uncover insights and translate them into clear, compelling narratives
  • Support and lead go-to-market efforts for product launches or feature releases
  • Develop sales enablement materials (e.g., battlecards, talk tracks, training) that are practical and usable
  • Partner with internal teams to analyze results to identify what’s working—and what isn’t for sales enablement
  • Conduct competitive and market analysis to inform positioning and differentiation
  • Build and refine buyer personas and customer journeys based on real data and interactions
  • Continuously improve messaging and GTM strategy based on customer, sales, and market feedback
  • Facilitate cross-functional discussions (product, sales, marketing) to align on messaging, positioning, and go-to-market strategy

Requirements

  • Bachelor’s Degree in a business field (Marketing, or Business) or related degree programs ( e.g. Instructional design) and/or 2–5 years of experience in product marketing, product management, sales, customer success, growth, or a related field
  • Proficient computer skills, Microsoft Office Suite with emphasis in PowerPoint, and Word
  • Technical aptitude with a strong ability to translate product capabilities into customer value and business outcomes
  • Familiarity with product marketing concepts such as positioning, go-to-market strategies, and sales enablement.
  • Clear, concise writing and storytelling skills
  • Demonstrated curiosity about customer experience gathering or using customer insights is a strong plus
  • Structured thinking: able to break down ambiguous problems and propose thoughtful approaches
  • Comfortable translating data into actionable insights
  • Proven ownership mindset—has taken initiative and driven projects forward independently
  • Ability to collaborate cross-functionally with product, sales, and marketing teams
  • Self-motivated and able to manage multiple priorities in a fast-paced environment
  • Strong facilitation and communication skills—able to guide discussions, ask the right questions, and drive clarity across cross-functional teams

Preferred

  • Strong knowledge of product lifecycle management (PLM) tools or methodologies.
  • Experience working closely with sales or customer-facing teams
  • Background in telecom, SaaS, or technology products
  • Familiarity with CRM tools (e.g., Salesforce, HubSpot)

Benefits

  • Balancing the work-life flow is key to health and happiness! That is why we offer one of the most competitive packages in our industry with open PTO, company paid holidays, Flex Fridays and flexible work arrangements.
  • We strongly value the health and wellness of our teammates and through our state-of-the-art fitness center we’re helping our teammates reach their wellness goals while at work.
  • Add on generous health and dental/vision options, retirement plans, learning and development programs, career path frameworks, tuition reimbursement, company options and bonus potential you have many ways to take advantage of a comprehensive benefits package that means the most to you!
First Orion logo

First Orion

4.0 Glassdoor

First Orion is the leading provider of branded call solutions – with over 5M calls branded daily – for the world’s leading carriers, enterprises, and developers!We’re in the telecommunications game, enhancing the branded communication experience for all major U.S. carrier networks, along with Fortune 500 brands, and other mobile apps.Our branded communication solutions include:- INFORM® Branded Calling: Put your business name and reason for the call directly on your customer's call screen! Works on all three major U.S. wireless carriers.- AFFIRMTM Reputation Monitoring: See how your phone calls appear on your customer's call screen! Get notified if any of your numbers are being tagged as scam or spam scalls.- SENTRYTM: Stop scammers from spoofing your business phone number! SENTRY blocks improperly spoofed calls before they ever get to your customer's phone.- Business Number Registration: Our free registration service tells carriers that your number is legit! It takes less than five minutes to get registered.- For brands in need of extra scam protection, our Communication Protection services offer scam, fraud, and spoof solutions.Brand your phone calls effortlessly, with branded calling solutions from First Orion.

Founded in 2008
North Little Rock, Arkansas, USA
329 employees (16 in marketing)
79% recommend to a friend

Traffic Signals

Monthly Visitors
69.6K
Monthly Google Ads Budget
$39.8K
Traffic Source Mix
Search
33.1%
Direct
56.1%
Referral
8.7%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~329

Marketing Team

Marketing Team Size
10 (3% of company)
Median Career Experience
16 years
Median Tenure
2.3 years

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