Head of Product Marketing (Remote US)
Legion Intelligence
USA (Remote)
$180K/yr - $240K/yrIn-houseFull-timeSenior level7+ years exp.
3 hrs ago
Product Marketing Manager
New York City, NY (Hybrid)
$140K/yr – $150K/yrMid Level3+ years expFull time
Posted 6 weeks ago
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Job Summary
Own product marketing narrative and launch playbook for Finch by turning demos and feature spots into repeatable assets, shaping positioning for target industries and personas, and arming sales with battlecards and enablement content.
- Own messaging and content across webinars, one pagers, decks, and thought leadership to support launches and campaigns.
- Collaborate with product, sales, and customers to package onboarding, expansion, and co-marketing content that accelerates adoption.
- Translate complex technical details into plain English, run customer interviews and sales-call analyses to sharpen product insights and competitive assets.
Job Description
Responsibilities
- Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
- Own the creation and execution of product launches for new features.
- Research, build, and adapt positioning and messaging for new industries and personas.
- Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
- Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
- Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
- Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.
Requirements
- 3+ years in product marketing or a related role.
- Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
- Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details.
- Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
- Great at simplifying complex technical requirements into plain English.
- Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
- Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
- A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!
Preferred
- Experience selling to product managers, developers, or technical audiences
- Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement
Benefits
- Competitive equity with a 10-year exercise window
- Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
- Unlimited PTO (with a 3-week minimum)
- 401(k) plan
- Regular team offsites and meetups
- Hybrid work: 2+ days/week in our SF Office
Finch
The world is moving toward more standardized, open, and interconnected data systems. However, employment infrastructure remains complex, closed, and fragmented. Our mission is to democratize access to the infrastructure that underpins the employment sector and unlock much-needed innovations and create tremendous economic activities for both employers and employees.Finch is a Series B company with $62 Million+ in total funding and is backed by Menlo Ventures, General Catalyst, QED, Intuit Ventures, and Y Combinator.
