Product Marketing Manager - Financial Services

New York, USA (Hybrid)

$115K/yr – $160K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for investor-focused data products, owning GTM, messaging, and cross-functional launches.

  • Own go-to-market strategy and launches for APIs, data feeds, and AI tools.
  • Must-have: 3+ years in product marketing (B2B SaaS, data, or technology) with investor/audience experience.
  • Standout: Cross-functional leadership across Product, Sales, Marketing, and global teams.

Job Description

Responsibilities

  • Go-to-Market Strategy & Execution: Develop and execute GTM strategies for investor-focused data products (APIs, data feeds, integrations, AI tools)
  • Create sales and marketing assets: decks, one-pagers, case studies, product guides, and web content
  • Lead product launches, feature releases, and integration rollouts
  • Positioning, Messaging & Content: Translate complex data into clear, outcome-driven narratives (alpha generation, due diligence, market monitoring)
  • Partner with Investor GTM teams on positioning, messaging, and campaigns to drive pipeline and adoption
  • Develop thought leadership (blogs, whitepapers, event content)
  • Sales Enablement: Build sales playbooks, battle cards, and objection-handling guides
  • Train sales and pre-sales teams across key markets
  • Market Intelligence: Analyze trends in alternative data, investor workflows, and competitive landscape
  • Turn insights into recommendations for product, pricing, and GTM strategy

Requirements

  • 3+ years in product marketing (B2B SaaS, data, or technology)
  • Experience marketing to financial services or investor audiences strongly preferred
  • Familiarity with APIs, data feeds, and technical data products
  • Strong ability to translate complex concepts into clear, compelling messaging
  • Self-starter with strong cross-functional collaboration skills

Preferred

  • Experience with alternative data or digital intelligence
  • Familiarity with AI/LLM ecosystems and data integrations
  • Experience with tools like Salesforce or HubSpot
  • MBA or advanced degree

Benefits

  • medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.

Similarweb

4.0 Glassdoor

Similarweb powers businesses to win their markets with the leading Digital Data. By providing essential web and app data, Gen AI analytics (including AI Chatbot Traffic and AI Visibility), AI Agents, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.NYSE Listed: $SMWBIn numbers:Founded in 20091,200 employees globally10,000+ customers14 global officesServices in 100+ countries

Founded in 2009
New York, New York, USA
1.3K employees (128 in marketing)
75% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
6.8M
Monthly Google Ads Budget
$70.4K
Traffic Source Mix
Search
40.9%
Direct
56%
Referral
2.5%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
98 (8% of company)
Median Career Experience
12 years
Median Tenure
3.1 years

Funding

Total Funding
$262.7M
Last Raise
Post IPO Secondary, 1 years ago

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