Similarweb | Company Profile, Culture & Jobs

Similarweb powers businesses to win their markets with the leading Digital Data. By providing essential web and app data, Gen AI analytics (including AI Chatbot Traffic and AI Visibility), AI Agents, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.NYSE Listed: $SMWBIn numbers:Founded in 20091,200 employees globally10,000+ customers14 global officesServices in 100+ countries

Founded in 2009

New York, New York, USA

1.3K employees (128 in marketing)

www.similarweb.com

75% recommend to a friend

71% positive business outlook

People

Marketing leadership

Baruch Toledano

VP, GM Digital Marketing Solutions

At the company for 4 years 6 months

Deanna Kim

Product Marketing Manager - Investor Intelligence

At the company for 1 year 4 months

Meg Russell

Field Marketing Manager

At the company for 3 years 3 months

Brianna Hellrigel

Senior Marketing Operations Manager

At the company for 4 years 3 months

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$262.7M

Last raise

Post IPO Secondary, 1 years ago

Audience

Monthly website visitors

6.8M

Month over month-8.2%

Quarter over quarter-31.4%

Top sourceDirect (56%)

Ad budget per month$70.4K

Average search rank38

Traffic source mix

Direct

56%

Search

40.9%

News

Feb 27, 2025 • Business Wire

5 Interesting Learnings from Similarweb at $260,000,000 ARR

Feb 19, 2025 • SaaStr

Jefferies upgrades SS&C, downgrades Sapiens ahead of Q4 reports

Feb 3, 2025 • Investing.com

Links

www.similarweb.com

Crunchbase

X (Twitter)

Glassdoor

Similarweb insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

New York, New York

Employees

1001-5000

Flat last 12mo

Marketing team

128

10% of company

7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Secondary / later stage · Flat headcount last 12 months · More mature

Trend

2022-11-28 -> 2025-11-24

Headcount (12 months)

+0.4%

Last funding round

15 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

6.8M

Month over month-8.2%

Quarter over quarter-31.4%

Top sourceDirect (56%)

Traffic source mix

Direct

56%

Search

40.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

82 competitor sites

Search traffic: 2M organic clicks / 1.9K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-53,958

Ad budget per month

$70.4K

Average search rank

38

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

86.5K

12-mo growth

+14.4%

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

31 open jobs

Open jobs trend: +0.7%

Trend

Gartner

Shows Gartner reviews and listed products.

Main result

27 Gartner reviews

Similarweb is an enterprise focusing on providing digital data to businesses. The main purpose is to form a comprehensive and precise digital data that can potentially be a decisive factor in the growth and profitability of companies. Similarweb operates a platform which offers a holistic perspective of digital activities covering potential customers and opponents. It provides insights to its customer base which consists of globally recognized brands. These insights offer a digital advantage to the clients aiding them to outperform their rivals and establish their presence in their respective markets.

Listed products

1

Reviews

27

Employee range

1,001 - 5,000

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High

Marketing has a strong seat at the table. Typical leader time at company: 2 years.

Founder or CEO

Saved founder and CEO profiles.

Urgel Augustin

Managing Director | Similarweb Certified Partner

Fabiano Finger

Managing Director LATAM

Or Offer

CEO & Founder

Marketing team size

Shows saved marketing team size.

128

10% of the company • 7 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Naama Kushnir

Chief Human Resources Officer

Yogev Karadi , יוגב כראדי

Global Director, Talent Acquisition

Lipaz Tzitrinovich Daudi

Director Talent Acquisition

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 128.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4 / 5

Work-life balance

4 / 5

Culture

4 / 5

Diversity & inclusion

4.1 / 5

Recommend to a friend

75%

Positive business outlook

71%

Funding

Shows saved funding data.

Total funding

$262.7M

Last raise

Post IPO Secondary

1 years ago

Funding details

Amount raised

$262.7M

Last round

Post IPO Secondary

Last fundraise

1 years ago

News

Shows saved company news.

Feb 27, 2025 • Business Wire

5 Interesting Learnings from Similarweb at $260,000,000 ARR

Feb 19, 2025 • SaaStr

Jefferies upgrades SS&C, downgrades Sapiens ahead of Q4 reports

Feb 3, 2025 • Investing.com

Marketing leadership

Shows saved marketing leaders.

Guy Gomberg

CMO

Yael Oppenheim

Sr. Director of CX Research, Customer Support & Digital Customer Success

Michael (Miki) Sokolovsky

Director of Corperate Communication and Employer Branding

CMO profiles

Shows saved CMO-level marketing leaders.

Guy Gomberg

CMO

Loading insights...

Headcount +0.4% year over year

Referral

2.5%

Social

0.3%

Paid referral

0.2%

LinkedIn followers

Follower count and growth

Total followers

86.5K

12-mo growth

+14.4%

Monthly growth

+1.1%

Salaries

Typical salary range

$110,000 – $130,000

/ yr

Help build salary transparency at Similarweb

Share your compensation anonymously to see full data.

Contribute

Similarweb insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

New York, New York

Employees

1001-5000

Flat last 12mo

Marketing team

128

10% of company

7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Secondary / later stage · Flat headcount last 12 months · More mature

Trend

2022-11-28 -> 2025-11-24

Headcount (12 months)

+0.4%

Last funding round

15 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

6.8M

Month over month-8.2%

Quarter over quarter-31.4%

Top sourceDirect (56%)

Traffic source mix

Direct

56%

Search

40.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

82 competitor sites

Search traffic: 2M organic clicks / 1.9K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-53,958

Ad budget per month

$70.4K

Average search rank

38

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

86.5K

12-mo growth

+14.4%

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

31 open jobs

Open jobs trend: +0.7%

Trend

Gartner

Shows Gartner reviews and listed products.

Main result

27 Gartner reviews

Similarweb is an enterprise focusing on providing digital data to businesses. The main purpose is to form a comprehensive and precise digital data that can potentially be a decisive factor in the growth and profitability of companies. Similarweb operates a platform which offers a holistic perspective of digital activities covering potential customers and opponents. It provides insights to its customer base which consists of globally recognized brands. These insights offer a digital advantage to the clients aiding them to outperform their rivals and establish their presence in their respective markets.

Listed products

1

Reviews

27

Employee range

1,001 - 5,000