17 hrs ago
Client Strategist - SEO & AEO
Similarweb
New York City, NY (Hybrid)Full time$140K/yr – $185K/yr
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Client Strategist - SEO & AEO
New York City, NY (Hybrid)
$140K/yr – $185K/yrSenior Level6+ years expFull time
Posted 17 hrs ago
Job Summary
Own and lead client advisory on search and paid media, guiding discovery, use-case storytelling, cross-channel optimization, and AI-enabled analyses across SEO, paid search, social, and display.
- Develop data-driven use cases and demos for performance marketers and planners
- Identify expansion opportunities and align with client marketing stacks to reduce wasted spend
- Prototype AI-enhanced analyses using Similarweb data to illustrate value beyond standard products
Job Description
Responsibilities
- Your core focus is being the subject matter expert that clients and internal teams turn to when they need a real practitioner's perspective on search and paid media.
- Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
- Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
- Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
- Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.
- Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
- Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
- Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
- Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
- Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
Requirements
- 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
Preferred
- Experience working with B2B SaaS companies or marketing technology platforms.
- Familiarity with competitive intelligence tools or market research platforms.
- Experience presenting at industry events, writing thought leadership content, or building training programs.
- Existing network within the performance marketing agency world.
Benefits
- medical, dental, and vision insurance
- 401K plan
- potential equity
- employee stock purchase plan
- paid sick and parental leave
Similarweb
4.0 Glassdoor
Similarweb powers businesses to win their markets with the leading Digital Data. By providing essential web and app data, Gen AI analytics (including AI Chatbot Traffic and AI Visibility), AI Agents, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.NYSE Listed: $SMWBIn numbers:Founded in 20091,200 employees globally10,000+ customers14 global officesServices in 100+ countries
Founded in 2009
New York, New York, USA
1.3K employees (128 in marketing)
75% recommend to a friend
73% CEO approval
Salaries
Posted range
$140K/yr – $185K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
98 (8% of company)
Median Career Experience
13 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Baruch Toledano
VP, GM Digital Marketing Solutions
At the company for 4 years 6 months
Deanna Kim
Product Marketing Manager - Investor Intelligence
At the company for 1 year 4 months
Meg Russell
Field Marketing Manager
At the company for 3 years 3 months
Brianna Hellrigel
Senior Marketing Operations Manager
At the company for 4 years 3 months
Funding
Total Funding
$262.7M
Last Raise
Post IPO Secondary, 1 years ago
Traffic Signals
Monthly Visitors
6.8M
Monthly Google Ads Budget
$70.4K
Traffic Source Mix
Search
40.9%
Direct
56%
Referral
2.5%
Social
0.3%
Paid
0.2%
Headcount Trend
Current headcount: ~1.3K