Product Marketing Manager - Finance Products

New York, USA (Hybrid)

$115K/yr – $145K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing storytelling and enablement across launches, demos, and customer communications to accelerate adoption and sales effectiveness.

  • Own launches, demos, and enablement assets
  • Must-have: 3–6 years in product marketing or enablement
  • Standout: Cross-functional launch ownership with Product and Sales

Job Description

Responsibilities

  • Translate product functionality and brand narratives into compelling content across web pages, videos, demos, and enablement assets
  • Lead launches for product releases, including messaging, launch kits, content creation and internal enablement
  • Own product demos and tours, including evolving the current interactive demo experience into tighter, story-driven formats
  • Partner with Sales and Solutions on demo scripts, product framing, and live demo narratives
  • Support webinars, Summit, and events with product positioning and demo content
  • Collaborate closely with Product to understand roadmap, priorities, and customer value
  • Contribute to product-facing customer communications, including release messaging and product newsletters
  • Ensure product messaging is consistent, credible, and differentiated across all touchpoints

Requirements

  • 3–6 years of experience in product marketing, product-led content, or enablement
  • Strong instinct for narrative clarity and buyer relevance
  • Experience owning product launches, demos, or sales enablement assets
  • Comfort working directly with Product, Sales, and senior stakeholders
  • Ability to operate independently with aggressive execution focus
  • Experience in B2B SaaS - specifically with products for the Office of the CFO; direct finance or FP&A experience is a plus

Benefits

  • Competitive compensation including equity package
  • Competitive vacation policy
  • Access to Meditopia
  • Hybrid working model and flexible working hours
  • Personal development including language courses
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Abacum

4.5 Glassdoor

Abacum is the leading AI-native FP&A platform to drive business performance.Get instant access to all your critical operational and financial KPIs in one place. With a single click, automate management reporting, forecast revenue, plan headcount, budget OPEX, and run multiple scenarios.As the most scalable FP&A solution for mid-market companies, Abacum perfectly balances flexibility with ease of use. Our powerful, intuitive multi-dimensional modeling engine and collaborative workflows make business partnering seamless.Abacum serves fast-growing companies and industry leaders, including Strava, Dish Networks, JG Wentworth, BetterUp, Factorial, Kajabi, Abridge, Aiven, and more.

Founded in 2020
New York, New York, USA
127 employees (8 in marketing)
88% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
136.8K
Monthly Google Ads Budget
$187.1K
Traffic Source Mix
Search
48.6%
Direct
37.7%
Referral
8.9%
Social
3.3%
Paid
1.3%

Headcount Trend

Current headcount: ~128

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
13.5 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$92M
Last Raise
$60M
Series B, 9 months ago

Funding History

  • Jun 2025
    Series B • $60M
  • Nov 2021
    Series A • $25M
  • Apr 2021
    Seed • $7M

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