Responsibilities

• Establish the unique value proposition of your products, with a clear understanding of the target markets and buyer personas.
• Work with the product and marketings teams to develop and execute a consistent product launch process
• Author compelling, high quality product content, both at a business and a technical level, in a variety of formats including print, web, social media, and video.
• Collaborate with the content and demand gen teams to drive a marketing strategy that meets or exceeds pipeline, bookings and conversion targets.
• Effectively work at building and executing plans that cross different functional groups, including product management, business development and sales.
• Participate in the development and delivery of sales enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion
• Engage in analyst relations with Gartner, Forrester, etc.
• Partner closely with the sales team to understand and document personas, use cases, and common objections
• Consistently analyze win/loss reporting, close rates, and other key funnel metrics to help drive product marketing direction

Requirements

• 3+ years of product marketing experience in the cybersecurity industry, with a strong preference in the threat intelligence/detection, vulnerability management, and asset discovery spaces.
• Exceptional communication and writing skills, with a proven ability to translate complex technical concepts into clear, compelling messaging for diverse audiences, including C-level executives and technical practitioners.
• Strong project management and time management abilities, demonstrating the capacity to handle multiple high-priority tasks in a fast-paced, deadline-driven environment.
• Experience working collaboratively with sales teams, product management, press, and industry analysts to drive cohesive go-to-market strategies.
• A highly motivated, proactive, and detail-oriented mindset, with a commitment to quality and a passion for achieving results.
• Ability to excel in demanding environments, showcasing adaptability, initiative, and follow-through on complex projects.
• Superior presentation and communication skills, with the capability to engage and persuade a variety of stakeholders, from internal teams to external partners.
• A collaborative spirit and a hunger for success, thriving in team settings and contributing to shared goals.

Benefits

• In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.