Product Marketing Manager

USA (Remote)

$90K/yr – $105K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for ExpertVoice by owning GTM campaigns, cross-functional messaging, and leveraging AI-assisted workflows.

  • Own end-to-end GTM campaigns for product launches, feature rollouts, and promotions.
  • Must-have: 2–3 years of cross-functional product marketing or campaign management experience.
  • Standout: Experience accelerating content with AI tools like ChatGPT or Claude.

Job Description

Responsibilities

  • Positioning & messaging strategy: Develop and maintain product positioning and messaging frameworks that differentiate ExpertVoice for key audiences. Translate market and user insights into narratives that align the business and resonate with experts and brand partners.
  • Go-to-market execution: Own end-to-end campaign execution for product launches, feature rollouts, and promotional moments. Help bring GTM plans to life across channels — ensuring timelines, assets, and messaging are aligned.
  • Cross-functional collaboration: Partner with Product, Marketing, Operations, and Revenue teams to translate product updates into clear, actionable campaigns. Keep teams aligned on priorities, deliverables, and launch readiness.
  • Performance insights: Monitor campaign performance and contribute to reporting that highlights key wins, learnings, and opportunities. Use insights to help optimize future launches and messaging.
  • Operational excellence: Support tools and workflows that keep campaigns running smoothly. Identify opportunities to improve processes, enhance collaboration, and scale impact across the marketing org.
  • AI-assisted workflows: Leverage AI writing and productivity tools to move faster without sacrificing quality. Help the team identify and adopt emerging tools that improve how we create, test, and iterate on content and campaigns.
  • Campaign & launch support: Lead launch readiness — coordinating assets, managing dependencies, and ensuring cross-team execution stays on track.
  • Content & enablement: Support the development of campaign briefs, product one-pagers, and internal documentation. Help refine positioning and ensure consistency across all marketing efforts.

Requirements

  • 2-3 years of experience in product marketing, marketing, or campaign management with a strong focus on cross-functional execution
  • Proven track record of owning go-to-market strategies — from positioning and planning through launch and optimization
  • Comfortable translating complex product updates into clear, engaging, and actionable messaging
  • Familiarity with campaign planning, content development, and sales enablement support
  • Data-informed mindset with experience tracking performance and applying insights to improve results
  • Familiarity with tools like monday.com, Jira, Pendo, Figma, Notion or similar platforms
  • Highly organized, detail-oriented, and proactive in driving projects forward
  • Hands-on experience using AI tools (e.g., ChatGPT, Claude or similar) to accelerate content creation, research, or campaign development
  • Thrives in a fast-paced, dynamic environment — able to manage multiple concurrent projects, context-switch effectively, and maintain quality across workstreams without losing momentum

Preferred

    Benefits

    • Compensation: Enjoy competitive pay, plus the chance to earn bonuses through our Company performance plan and annual merit increases.
    • Comprehensive Benefits Package: We offer medical, dental, and vision insurance for employees, with coverage extended to eligible dependents. Additionally, our benefits include flexible spending accounts (FSA), health savings accounts (HSA), life insurance, and both short- and long-term disability.
    • Generous Parental Leave: Welcome your new addition with up to 15 weeks of paid parental leave for full-time employees.
    • 401(k) with Employer Match: Invest in your future with our 401(k) plan and employer match.
    • Work-Life Flexibility: Freedom to work from anywhere in the Continental USA! This position offers the flexibility of being fully remote, with the expectation that team members can follow our standard work hours schedule from 10:00am-3:00pm MT Monday-Friday (unless otherwise communicated).
    • Exclusive Employee Incentives: clients often extend exclusive incentive purchase programs to EV employees.
    ExpertVoice logo

    ExpertVoice

    4.2 Glassdoor

    As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 900 brands partner with ExpertVoice to scale credible product recommendations from thousands of verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening. Don't leave product recommendations to chance. Learn how ExpertVoice connects the experts who consumers trust for authentic recommendations with brands to help them sell more by visiting www.expertvoice.com/business/.#AdvocacyMarketing #Marketing

    Founded in 2004
    Salt Lake City, Utah, USA
    166 employees (26 in marketing)
    87% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    2.5M
    Monthly Google Ads Budget
    $384
    Traffic Source Mix
    Search
    24.6%
    Direct
    70.4%
    Referral
    3.9%
    Social
    0.6%
    Paid
    0.3%

    Headcount Trend

    Current headcount: ~168

    Marketing Team

    Marketing Team Size
    18 (11% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    3.1 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $32M
    Last Raise
    $13.5M
    Series Unknown, 10 years ago

    Funding History

    • Apr 2016
      Series Unknown • $13.5M
    • Sep 2014
      Series Unknown • $16M
    • Oct 2006
      Series B • $1.5M

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