Product Marketing Manager

Oakland, CA (Hybrid)

$141K/yr – $179K/yrSenior LevelFull time

Posted 2 weeks ago

Job Description

Responsibilities

  • Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
  • Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
  • Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
  • Research legal team needs and competitor approaches to identify where we're different and what drives buying decisions.
  • Collaborate with Product and GTM on product prioritization and align on where we should invest and how to compete.

Requirements

  • You have at least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting
  • You have demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers.
  • You bring a customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems.
  • You are an exceptional storyteller with strong written and verbal communication skills across both internal cross-functional teams and external audiences.
  • You possess strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights.
  • You excel at building strong cross-functional partnerships and influencing teams without direct authority to drive programs to completion.
  • You are authorized to work in the United States. Please note that at this time, Everlaw is not sponsoring U.S. employment visas for this role.

Preferred

  • You hold a Professional Degree, MBA, or JD.
  • You have prior experience working in or serving the legal sector.

Benefits

  • Health & well-being
  • - Comprehensive medical, dental, and vision coverage
  • - Flexible Spending Accounts for health and dependent care expenses
  • - Membership to Modern Health to support mental health and wellness
  • - Paid parental leave
  • - Company-sponsored life and disability insurance
  • Financial rewards
  • - Competitive equity grants, so you share in Everlaw's long-term growth
  • - 401(k) plan with company matching of up to 4% of eligible annual compensation
  • Growth & everyday perks

Everlaw

4.0 Glassdoor

Everlaw keeps legal teams one step ahead of the growing demands of ediscovery by transforming how they discover the truth. Everlaw empowers organizations to better navigate litigation and investigations to chart a straighter path to the truth, with the industry’s most advanced ediscovery technology, an intuitive user experience, and trusted customer success capabilities. As a partner to litigators, corporate counsel, and government attorneys, Everlaw gives teams the speed, security, and ease of use they need to investigate issues thoroughly, uncover the truth quickly, and present their findings clearly. Today’s legal leaders are taking on the industry’s most pressing technological challenges and transforming their organizations with Everlaw.

Founded in 2010
Oakland, California, USA
514 employees (40 in marketing)
78% recommend to a friend
82% CEO approval

Salaries

Posted range

$141K/yr – $179K/yr

Taken straight from the job posting.

See all Everlaw salaries

Funding

Total Funding
$298.6M
Last Raise
Series D, 4 years ago

Traffic Signals

Monthly Visitors
159.4K
Monthly Google Ads Budget
$18.3K
Traffic Source Mix
Search
24.4%
Direct
69.5%
Referral
4.6%
Social
0.9%
Paid
0.6%

Headcount Trend

Current headcount: ~514

Product Marketing Manager

Everlaw · Oakland, CA · Hybrid