Product Marketing Manager

Carlsbad, CA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

Job Summary

Own product marketing from opportunity assessment to launch, guiding strategy and cross-functional execution.

  • Plain sentence: Own the product marketing lifecycle from opportunity assessment through launch, coordinating PMO, R&D, sales, and KOL input.
  • Must-have: 4+ years in medical device marketing (or healthcare) and 2+ years product marketing.
  • Standout: Cross-functional leadership across PMO, R&D, sales, and a track record of launches.

Job Description

Responsibilities
  • Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
  • Utilizes market research to properly inform strategy for product commercialization
  • Develops business cases and presents to senior leadership team
  • Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
  • Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
  • Acts as subject matter and product expert for the assigned product Portfolio
  • Supports portfolio growth initiatives by providing insights related to VOC and market trends
  • Collaborate with sales teams to define customers' needs and workflows
  • Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends
  • Develops and manages relationships with KOLs
Requirements
  • Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
  • 2+ years product marketing experience.
  • Bachelor’s degree required
  • Must be able to travel up to 30% of the time; both domestic and international travel is required.
  • Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.
Preferred
  • MBA preferred
  • Demonstrated critical/analytical thinking ability.
  • Demonstrated ability to support and execute a business/franchise strategy
  • Familiarity with managing a product P&L
  • Excellent verbal, written and presentation skills
  • Ability to multi-task and meet given deadlines
  • Ability to work collaboratively in a cross-functional team environment
  • Ability to understand and adapt to complex business processes and procedures
  • Familiarity with executing new product launches
  • Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Benefits
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Spending and Savings Accounts
  • 401(k) Plan
  • Vacation, Sick Leave, and Holidays
  • Income Protection Plans
  • Discounted Insurance Rates
  • Legal Services
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Enovis

We’re EnovisTM – a global medical technology innovator dedicated to improving lives by developing clinically differentiated solutions that enhance patient outcomes and restore motion for life.We strive to make each day better by partnering with the brightest minds in health to advance care that is smarter, personalized, and more effective, while improving operational efficiency for surgeons and clinicians around the world. We do this through our extraordinary talent, a laser focus on innovation, strategic acquisitions, and a common culture of continuous improvement.With more than 7,000 incredible employees worldwide and an extensive range of products, services, and integrated technologies including recognized brands like DonJoy®, Aircast®, EMPOWR®, MotionMD®, SMR, Ligamys, and DynaNail®, our solutions impact the well-being of millions of patients wherever they are on their pathway to health.

Founded in 1995
Wilmington, Delaware, USA
3.6K employees (156 in marketing)
Enovis logo

Product Marketing Manager

Enovis · Carlsbad, CA · Remote