Product Marketing Manager, Emerging Formats

Responsibilities

• Manage a Portfolio of Opportunities: Keep multiple products and initiatives moving at once, with clear priorities, owners, milestones, and next steps.
• Find and Prioritize Opportunities: Research customers, the market, competitors, and Future’s capabilities to assess potential value, revenue, strategic fit, and delivery complexity.
• Scope the Offer: Define the target customer, use case, value proposition, product requirements, commercial model, and launch needs for each selected opportunity.
• Coordinate the Work: Bring together Product, Editorial, Sales, Operations, Marketing, and external partners to resolve open questions and move concepts forward.
• Validate Demand: Work with customers and Sales to test concepts, propositions, pricing, packaging, and willingness to buy.
• Run Pilots: Define goals, success measures, feedback loops, and decision gates; use results to recommend what to scale, refine, or stop.
• Develop Go-to-Market Plans: Create positioning, messaging, and sales materials, then partner with Marketing to plan and deliver external launches that build awareness, generate demand, and drive adoption.
• Build Repeatable Growth: Identify what can be standardized, packaged, or expanded across customers and markets.

Requirements

• 5+ years of experience in product marketing, product management, commercial strategy, growth, media, publishing, or a related discipline.
• Experience taking an early-stage product, format, or commercial opportunity from discovery through testing or launch.
• Strong customer research and commercial judgment, including the ability to evaluate opportunities with incomplete information.
• Experience scoping work across multiple teams and keeping decisions, owners, and next steps clear.
• Strong project leadership: able to build momentum without direct authority or a fully defined process.
• Ability to balance customer value, revenue potential, operational feasibility, and strategic fit.
• Excellent written and verbal communication skills, including the ability to make complex or emerging offers easy to understand.
• Highly autonomous, organized, and comfortable moving between strategic thinking and hands-on execution.

Preferred

• Experience with video, newsletters, ecommerce, creator-led products, or digital publishing is a plus.

Benefits

• Medical, dental, and vision coverage
• 401k plus a company match
• Uncapped leave
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan