Responsibilities

• Go-to-market strategy and launch execution
• Own the global GTM strategy for Sokin’s embedded platform, setting direction across EMEA, APAC, and North America and driving partner adoption, growth and optimisation.
• Partner with Product, Sales, Partnerships and Finance on pricing, packaging, commercial strategy and product positioning.
• Develop clear, differentiated messaging that articulates the value of the Sokin Platform for core ICP audiences - platforms, fintechs, marketplaces, and enterprises — tailored to how each segment evaluates and selects embedded finance infrastructure.
• Own sales enablement end-to-end including core collateral, partner-facing tools, onboarding materials and internal training, ensuring commercial teams are equipped to sell the embedded proposition confidently in every market.
• Work with our content team and partner marketing team to design campaign launches, content assets, website development and social presence.
• Define and track KPIs including customer adoption, pipeline contribution and revenue impact.
• Support regional and partner marketing programmes, working closely with in-market teams across EMEA, APAC, and North America to ensure positioning, messaging and activation land consistently and effectively in each market.
• Market and competitive intelligence
• Track the cross-border payments landscape and understand how our competitors are delivering similar offerings in market.
• Monitor trends shaping the embedded finance landscape including Banking-as-a-Service, API-first infrastructure, stablecoin settlement, programmable payments, agentic treasury, and evolving regulatory frameworks and translate these into actionable positioning and messaging.
• Build a deep understanding of the partner evaluation and integration journey, from initial provider shortlisting and commercial negotiation through to API integration, go-live, and growth, and use that insight to sharpen messaging and enablement at every stage.
• Develop detailed buyer personas for the embedded finance market including product and engineering leaders, CTOs, heads of partnerships, and commercial decision-makers across key regions.
• Sales enablement and commercial support
• Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools, demo scripts and use-case-led sales assets.
• Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for sales conversations.
• Train internal teams on the embedded platform covering product capabilities, integration models, competitive differentiation, commercial structures, regional nuances, and ideal partner profiles so every customer-facing team can speak to the proposition with confidence.
• Support partner and regional marketing teams with relevant messaging and collateral.
• Content and demand generation
• Work with Content, Social and Demand Generation teams to create campaigns and thought leadership to build momentum and resonance in our key markets? (Note: kept as-is as per source)