Responsibilities

• Persona development: Document the challenges, workflows, communities, and preferences of our initial target cohort. Continuously refine personas as we learn directly from users.
• Narrative and positioning: Craft and iterate the “why Cadonix” story for cloud-native ECAD. Develop messaging that speaks to early adopters who are frustrated with legacy, file-based, and version-control-heavy workflows.
• Early-adopter community building: Identify and cultivate product champions among initial users. Build a small, vocal community of design engineers who drive organic word-of-mouth, share their work, and pull in their peers.
• Content creation: Produce hands-on technical marketing content including blog posts, demo videos, walkthrough tutorials, social posts, one-pagers, and short-form clips that resonate with practicing engineers.
• Customer discovery and voice-of-customer: Run discovery calls, structured interviews, surveys, and feedback loops with prospects and active users. Synthesize insights into clear, actionable input for Product and Marketing.
• Launch and release marketing: Coordinate cross-functional launches for new features and achievements. Run beta programs, set up structured feedback channels, and turn launches into community moments.
• Competitive intelligence: Maintain a working understanding of competing and adjacent ECAD tools (e.g., Altium, KiCad, OrCAD, EAGLE). Craft credible, honest head-to-head narratives.
• Sales enablement: Equip the early sales motion with demos, decks, talk tracks, objection handlers, FAQs, and reference material. Sit in on sales calls and rapidly close gaps the team encounters.
• Case studies and social proof: Identify reference customers and design wins from the initial cohort. Produce written case studies, video testimonials, and quotable references that build credibility with the next wave of users.
• Metrics and iteration: Track sign-ups, activation, retention, and qualitative signals (community sentiment, NPS, user interviews). Report on what is working and what is not, and iterate weekly rather than quarterly.

Requirements

• Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field, or equivalent experience and education.
• 4+ years of product marketing experience, ideally in B2B SaaS targeting technical buyers.
• Demonstrated experience launching or growing an early-stage product (pre- or early product-market fit) is highly preferred over experience scaling mature, enterprise-integrated platforms.
• Track record of building written and video content that engineers in the field actually read, share, and quote.

Preferred

• Direct experience marketing CAD, ECAD, EDA, PLM, simulation, or other engineering-focused software
• Hands-on familiarity with electronic design workflows

Benefits

• The BIG payoff We are a company who is going to make a difference in the industries and the communities in which we choose to operate.
• Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!
• We want to work with people that reflect the communities in which we operate
• Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
• Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@ReBuildmanufacturing.com or you may call us at 617.909.6275.