Responsibilities

• In the Product Marketing Manager position, you’ll lead go-to-market strategy and commercial growth for an assigned product portfolio and market segment.
• You’ll develop product positioning and go-to-market strategies that accelerate adoption, growth, and customer value across innovative technology solutions.
• This role blends strategy and execution to bring innovative, technology-enabled solutions to market and drive measurable business impact.
• Develops and executes integrated launch and lifecycle marketing strategies that drive awareness, adoption, retention, and revenue growth.
• Translates technical capabilities into differentiated customer value propositions and compelling market narratives.
• Analyzes customer feedback, market trends, competitive intelligence, and performance metrics to identify opportunities and inform strategic decisions.
• Creates tools, training, and enablement resources that improve sales effectiveness, customer engagement, and market expansion.
• Lead marketing strategy for an assigned product portfolio and market segment, including positioning, messaging, audience targeting, growth priorities, and performance goals.
• Identify market opportunities, customer needs, and growth strategies that support business expansion.
• Conduct market research, customer interviews, and competitive analysis to inform product strategy and commercialization priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8–10 years of experience in product marketing, segment marketing, go-to-market strategy, business development, or related roles.
• Experience marketing technology, digital, smart, connected, or innovation-driven products preferred.
• Strong strategic, analytical, and communication skills with experience developing commercialization strategies that drive customer adoption and business growth.

Preferred

• MBA or advanced business-related degree preferred.
• Experience within healthcare, senior living, SaaS, IoT, or technology-enabled solution environments preferred.
• Experience supporting product launches, lifecycle marketing, and customer adoption strategies in evolving markets preferred.

Benefits

• Generous benefit package available.