Responsibilities

• Conduct user interviews and customer research, synthesising insights into actionable product and marketing recommendations.
• Build foundational product marketing assets, including knowledge base content, help guides, FAQs, and onboarding documentation.
• Create demo videos and use case content, including scripting, recording, and editing product walkthroughs.
• Develop and refine product positioning, messaging, and value propositions based on real user feedback.
• Establish a feedback loop between users and product teams to accelerate product-market fit.
• Project manage Product Hunt launch agency, ensuring deliverables, timelines, and launch readiness.
• Coordinate with KOL / influencer agencies, ensuring content quality, alignment, and timely execution.
• Collaborate with internal stakeholders across product, GTM, and leadership teams to ensure cohesive execution.

Requirements

• At least 3-7 years of experience in product marketing for SaaS or AI products, ideally in early-stage or startup environments.
• Proven ability to build product marketing foundations (documentation, demos, messaging) from scratch.
• Strong experience conducting user interviews and translating insights into product and GTM improvements.
• Ability to create content independently, including writing and producing demo or product walkthrough videos.
• Experience managing external agencies and multiple workstreams.
• A hands-on, execution-focused mindset with the ability to operate in a fast-moving environment.

Preferred

• Based in or familiar with the San Francisco Bay Area ecosystem.
• Experience with Product Hunt launches (direct or via agency).
• Exposure to AI, voice AI, conversational AI, or developer-focused products.
• Experience with community events, hackathons, or developer engagement initiatives.